Don't Let Social Media Give You a Headache
Every single company has some kind of consumer base that is talking about them online.
You don't want to mess with moms, especially twitter moms. They can be a nasty bunch. And yet, that is exactly what the company McNeil Consumer Healthcare (which owns Motrin) did when it launched a snarky ad campaign targeting moms who chose to "wear" their babies (such as in a sling), as opposed to pushing their babies in a stroller.
This incident happened during the early days of social media, but the backlash was swift. A very active population of parenting bloggers called for a Motrin boycott, parodies were placed was on YouTube, and Twitter did what Twitter does best which is to, well, fan the flames some more and then some.
Clearly McNeil Consumer Healthcare (we'll refer to them as Motrin from here on out) had messed up. But their headache was only beginning. While the online backlash had been going viral for an entire weekend, no one at Motrin noticed until Monday morning. Not only did they have to scramble to fix the problem, they had failed to engage their customers at the most crucial moment.
Maddie Grant, co-founder of the social media consulting firm Socialfish and co-author of the book Humanize: How People-Centric Organizations Succeed in a Social World, points out that these days "every single company has some kind of consumer base that is talking about them online. And it’s very, very important to have a presence in these social spaces where you can respond to those people where they are."
In a lesson on Big Think Edge, the only forum on YouTube designed to help you get the skills you need to be successful in a rapidly changing world, Grant says that businesses that haven't changed according to the times better adapt quickly because consumers expect that businesses today are personal, transparent and accessible.
Sign up for a free trial subscription on Big Think Edge and watch Grant's lesson here:
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The Russian-built FEDOR was launched on a mission to help ISS astronauts.
Most people think human extinction would be bad. These people aren't philosophers.
- A new opinion piece in The New York Times argues that humanity is so horrible to other forms of life that our extinction wouldn't be all that bad, morally speaking.
- The author, Dr. Todd May, is a philosopher who is known for advising the writers of The Good Place.
- The idea of human extinction is a big one, with lots of disagreement on its moral value.
Picking up where we left off a year ago, a conversation about the homeostatic imperative as it plays out in everything from bacteria to pharmaceutical companies—and how the marvelous apparatus of the human mind also gets us into all kinds of trouble.
- "Prior to nervous systems: no mind, no consciousness, no intention in the full sense of the term. After nervous systems, gradually we ascend to this possibility of having to this possibility of having minds, having consciousness, and having reasoning that allows us to arrive at some of these very interesting decisions."
- "We are fragile culturally and socially…but life is fragile to begin with. All that it takes is a little bit of bad luck in the management of those supports, and you're cooked…you can actually be cooked—with global warming!"