Don't Let Social Media Give You a Headache
Every single company has some kind of consumer base that is talking about them online.
You don't want to mess with moms, especially twitter moms. They can be a nasty bunch. And yet, that is exactly what the company McNeil Consumer Healthcare (which owns Motrin) did when it launched a snarky ad campaign targeting moms who chose to "wear" their babies (such as in a sling), as opposed to pushing their babies in a stroller.
This incident happened during the early days of social media, but the backlash was swift. A very active population of parenting bloggers called for a Motrin boycott, parodies were placed was on YouTube, and Twitter did what Twitter does best which is to, well, fan the flames some more and then some.
Clearly McNeil Consumer Healthcare (we'll refer to them as Motrin from here on out) had messed up. But their headache was only beginning. While the online backlash had been going viral for an entire weekend, no one at Motrin noticed until Monday morning. Not only did they have to scramble to fix the problem, they had failed to engage their customers at the most crucial moment.
Maddie Grant, co-founder of the social media consulting firm Socialfish and co-author of the book Humanize: How People-Centric Organizations Succeed in a Social World, points out that these days "every single company has some kind of consumer base that is talking about them online. And it’s very, very important to have a presence in these social spaces where you can respond to those people where they are."
In a lesson on Big Think Edge, the only forum on YouTube designed to help you get the skills you need to be successful in a rapidly changing world, Grant says that businesses that haven't changed according to the times better adapt quickly because consumers expect that businesses today are personal, transparent and accessible.
Sign up for a free trial subscription on Big Think Edge and watch Grant's lesson here:
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We take fewer mental pictures per second.
- Recent memories run in our brains like sped-up old movies.
- In childhood, we capture images in our memory much more quickly.
- The complexities of grownup neural pathways are no match for the direct routes of young brains.
It's not just a case of "what doesn't kill you makes you stronger."
- A new study suggests children who endure trauma grow up to be adults with more empathy than others.
- The effect is not universal, however. Only one kind of empathy was greatly effected.
- The study may lead to further investigations into how people cope with trauma and lead to new ways to help victims bounce back.
It's one of the most consistent patterns in the unviverse. What causes it?
- Spinning discs are everywhere – just look at our solar system, the rings of Saturn, and all the spiral galaxies in the universe.
- Spinning discs are the result of two things: The force of gravity and a phenomenon in physics called the conservation of angular momentum.
- Gravity brings matter together; the closer the matter gets, the more it accelerates – much like an ice skater who spins faster and faster the closer their arms get to their body. Then, this spinning cloud collapses due to up and down and diagonal collisions that cancel each other out until the only motion they have in common is the spin – and voila: A flat disc.
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