"We think of water being available, as being free, as being a human right. And yet at the same time, we abuse the availability of water," says Peter Thum, the founder of Ethos, a company that sells expensive bottled water to help third world countries have clean drinking water. Consumers can enjoy a bottle of his fresh H20 and help people in need at the same time.
Thum tapped into a universal desire to make a positive impact on the planet. In 2005, he sold Ethos to Starbucks for $7.7 million. In our latest installment of Big Think's Edge, Thum explains how to launch a successful company that leaves a lasting legacy of good. Profits and helping make the world a better place can have a happy marriage.
The inspiration behind Ethos water came from using consumer behavior to tackle a social issue. The brand was developed to fund the cause and to communicate its goal of providing clean drinking water to places that need it most. It turned out to be a big hit among consumers, and, of course, it earned the attention of Starbucks.
Companies should experiment and strive to produce socially-conscious products, says Thum. Neither Ethos or the Toyota Prius, for instance, are perfect solutions to a problem. But they do move the technology in the right direction. Social and environmental factors play into people's decisions to buy these products and therefore create a new market. The result is competition and improvements on an imperfect technology.
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"Earth" features about 30 of the biggest names in entertainment.
- Lil Dicky is a rapper and comedian who released his debut album in 2015.
- His new music video, "Earth," features artists such as Justin Bieber, Ariana Grande, Ed Sheehan, Kevin Hart, and Leonardo DiCaprio.
- All proceeds of the music video will go to environmental causes, Dicky said.
Some evidence attributes a certain neurological phenomenon to a near death experience.
Time of death is considered when a person has gone into cardiac arrest. This is the cessation of the electrical impulse that drive the heartbeat. As a result, the heart locks up. The moment the heart stops is considered time of death. But does death overtake our mind immediately afterward or does it slowly creep in?
- A forensic artist in Scotland has made a hyper realistic model of an ancient dog.
- It was based on the skull of a dog dug up in Orkney, Scotland, which lived and died 4,000 years ago.
- The model gives us a glimpse of some of the first dogs humans befriended.
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