Building trust is simply good business. It leads to productive long-term relationships, stronger partnerships, and reduces turnover rates. In the latest installment of Big Think Edge, Efrat Peled, the CEO of socially-driven Arison Investments, leads an online workshop on integrity and building it into the fabric of your business.

“You can engage integrity and purity in the way you approach projects,” she says. “I think if you come with the right intention and the ability to really create long-term relationships, this is like a basic integrity you can find in any country, in any municipal all over the world. It's a matter of building trust.”

In this exclusive online workshop, Peled shares a case study from her company’s water efficiency work in the Bahamas. It shows that integrity is not a luxury or an exception but a requirement for companies that want to expand their opportunities and strengthen their core business.

Watch this clip from Big Think’s Edge workshop featuring Peled's unique insights. Not a subscriber to Edge? Sign up for a free 14-day trial to learn from case studies and strategies from leading business experts: