Sales Guru, Jeffery Gitomer makes a strong case for,"People don't want to be SOLD, yet we all have our reasons for "buying" things." I completely agree.
Ask anyone if they like to be "sold." Only those trying to be clever, or answer the way they believe might be expected, will say "yes." Honest, sincere answer to that question by anyone is "NO, I do not like to be sold."
In turn this means sales individuals and teams are too often approaching clients/end users/consumers in a manner that is not appreciated nor desired.
The answer is to learn to discover and work with the person's "buying mode," create a sincere, honest connection and not rely on 'clever' manipulations.These are key components to the process, I have evolved: Connect-to-Value 2005-2008 ©