The importance here is that Richard Branson is tackling global warming. Leading entrepreneurs who run successful global company's can have a dramatic impact on getting other businesses to take on the same challenge. Politics move too slowly. Business can take action and cause change more rapidly. There is no reason that making the world green cannot be driven by greed. This has the potential to accelerate solving our energy crises. We need leadership and role models to blaze the trail. The progressive company's like Virgin can lead and others will follow. This is a hopeful indicator for the future.