At first glance, Tito Beveridge, the charismatic founder of Tito’s Handmade Vodka, appears to be an unlikely success story, possibly even a complete fluke.
In the video below, Beveridge tells Big Think he didn’t set out to build a big nationwide vodka company. He just set out “to meet some girls, write off my bar tab, and maybe make $1,200 a month.”
So what’s the moral of this story? Beveridge did what he loved, followed his dream, and ended up beating the odds. Maybe his success is not such a fluke after all.
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