It's very hard to shift the momentum of society to achieve great change.

One of the easiest ways to say large amounts of energy that essentially is consumed in the name of vanity is to STOP IRONING CLOTHES.

The effect of this will cause no one to get cold, no one to die, no hardwaqre required, no major change in our way of life. It will actually free up peoples time.

All we have to do is live wrinkled and not care !!!!

Wrinkled, the new COOL !


This is an easily achievable energy saving that our wonderful role models could get behind. Appear in public "wrinkled" and proud.