Take A Peek Into The Future: 3 Things to Look for When Hiring a Trend Forecaster
The future is coming and it's coming at a fast and furious pace. How can brands keep up with this ever-accelerating velocity of disruption?
A recent article in Fast Company explores the sometimes-murky world of trend forecasting. While trend forecasting can help brands stay ahead of the curve, not all futurists are created equal.
Here are 3 Key Factors to Look For When Working With a Trend Forecaster:
1. A Broad View - Be skeptical of any forecaster who defines themself as industry-specific. Change is happening everywhere and often the biggest disruptions in an industry are coming from outside that industry.
2. Fast & Slow - Change can happen dramatically and quickly or sneak up slowly on you. Look for a futurist who has a methodology for monitoring both fast and slow culture trends.
3. Translate from Theory to Practice - Some forecasters get too caught up on what's new for the sake of what's new. The best agencies will help you translate new concepts into practical applications for YOUR business.
sparks & honey is a next generation agency that helps brands synchronize with culture. Follow us on Twitter at @sparksandhoney to stay up to date on the latest high energy trends.
Meteorologists propose a stunning new explanation for the mysterious events in the Bermuda Triangle.
One of life's great mysteries, the Bermuda Triangle might have finally found an explanation. This strange region, that lies in the North Atlantic Ocean between Bermuda, Miami and San Juan, Puerto Rico, has been the presumed cause of dozens and dozens of mind-boggling disappearances of ships and planes.
Nazi supporters held huge rallies and summer camps for kids throughout the United States in the 1930s.
- During the 1930s, thousands of Americans sympathized with the Nazis, holding huge rallies.
- The rallies were organized by the American German Bund, which wanted to spread Nazi ideology.
- Nazi supporters also organized summer camps for kids to teach them their values.
A Bund parade in New York, October 30, 1939.
Credit: Library of Congress
1930s AMERICAN FASCIST BUND CAMP HOME MOVIE BERGWALD NEW JERSEY<span style="display:block;position:relative;padding-top:56.25%;" class="rm-shortcode" data-rm-shortcode-id="69d54b175b0d317cf9bfd688e4fa04f3"><iframe type="lazy-iframe" data-runner-src="https://www.youtube.com/embed/gOPeDaDcw3w?rel=0" width="100%" height="auto" frameborder="0" scrolling="no" style="position:absolute;top:0;left:0;width:100%;height:100%;"></iframe></span>
Tea and coffee have known health benefits, but now we know they can work together.
Credit: NIKOLAY OSMACHKO from Pexels
- A new study finds drinking large amounts of coffee and tea lowers the risk of death in some adults by nearly two thirds.
- This is the first study to suggest the known benefits of these drinks are additive.
- The findings are great, but only directly apply to certain people.