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How 100 Million Americans Are Becoming More Conscious
Today we are releasing our whitepaper The Explosion of Conscious Media, created in partnership with Gaiam TV, the premier aggregator of Conscious Media content. The report defines Conscious Media and details the cultural shifts driving the growth in this dynamic media sector.
So What Is Conscious Media, Anyway?
Conscious Media content uses alternative modes of thinking -- integrating spiritual, experiential and contemplative ideas with methodologies drawn from modern science -- to explore and understand the human condition and ways in which individuals can align their spiritual, emotional and physical beings to live in harmony with themselves, others and the planet. It often merges scientific concepts with spiritual concepts and Eastern thought with Western thought.
More broadly, Conscious Media is the type of content that inspires or creates an awakening or expands the spectrum of choices and possible answers to deeper concerns. Conscious Media stands in stark contrast to the kinds of media that have become prevalent in mass channels. It is not Honey Boo Boo or the Kardashians. It is not tabloid sensationalism. It is not the 24/7 news cycle.
Conscious Media titles you are probably familiar with include the 2006 bestseller by Rhoda Byrne, The Secret, Eckhart Tolle’s The Power of Now and Deepak Chopra’s The Seven Spiritual Laws of Success. While those are bestsellers, you might also consider them quite niche. But Conscious Media is more mainstream than you might think. The 2010 blockbuster Avatar, with its themes of spirituality, nature and sustainability, is squarely in the Conscious Media space. As is last summer’s hit movie Prometheus and the Oscar contender Life of Pi.
In total, 100 million Americans are consuming Conscious Media each year. And that number is expected to grow.
What’s Driving This Growth in Conscious Media?
There are three main factors driving the explosion of Conscious Media:
1. Major economic, social and cultural macro factors, including the decline in traditional religion, eroding trust in institutions and the rise of yoga lifestyle.
2. Thirty years of established expertise and platform building by key players in the space. Oprah Winfrey has been instrumental in introducing Americans to the thinking of gurus and experts like Deepak Chopra and Marianne Williamson. Theses experts in turn, have done a phenomenal job of developing multi-platform media and communications platforms to engage their consumers and spread their message.
3. Technology. The advent of the Internet - but especially the emergence of YouTube and streaming media platforms like VOD, Netflix and Hulu - has created new opportunities for audience aggregation around topics in which major studios and content creators might not otherwise choose to invest.
To learn more about the explosion of Conscious Media and the mindset of the new conscious consumer, please download our whitepaper or our Deep Dive report on Oneness
If you would to go deeper and understand how your company can sync with the Conscious Consumer market, please get in touch with us at email@example.com.
Innovation in manufacturing has crawled since the 1950s. That's about to speed up.
Health officials in China reported that a man was infected with bubonic plague, the infectious disease that caused the Black Death.
- The case was reported in the city of Bayannur, which has issued a level-three plague prevention warning.
- Modern antibiotics can effectively treat bubonic plague, which spreads mainly by fleas.
- Chinese health officials are also monitoring a newly discovered type of swine flu that has the potential to develop into a pandemic virus.
Bacteria under microscope
needpix.com<p>Today, bubonic plague can be treated effectively with antibiotics.</p><p style="margin-left: 20px;">"Unlike in the 14th century, we now have an understanding of how this disease is transmitted," Dr. Shanthi Kappagoda, an infectious disease physician at Stanford Health Care, told <a href="https://www.healthline.com/health-news/seriously-dont-worry-about-the-plague#Heres-how-the-plague-spreads" target="_blank">Healthline</a>. "We know how to prevent it — avoid handling sick or dead animals in areas where there is transmission. We are also able to treat patients who are infected with effective antibiotics, and can give antibiotics to people who may have been exposed to the bacteria [and] prevent them [from] getting sick."</p>
This plague patient is displaying a swollen, ruptured inguinal lymph node, or buboe.
Centers for Disease Control and Prevention<p>Still, hundreds of people develop bubonic plague every year. In the U.S., a handful of cases occur annually, particularly in New Mexico, Arizona and Colorado, <a href="https://www.cdc.gov/plague/faq/index.html" target="_blank">where habitats allow the bacteria to spread more easily among wild rodent populations</a>. But these cases are very rare, mainly because you need to be in close contact with rodents in order to get infected. And though plague can spread from human to human, this <a href="https://www.healthline.com/health-news/seriously-dont-worry-about-the-plague#Heres-how-the-plague-spreads" target="_blank">only occurs with pneumonic plague</a>, and transmission is also rare.</p>
A new swine flu in China<p>Last week, researchers in China also reported another public health concern: a new virus that has "all the essential hallmarks" of a pandemic virus.<br></p><p>In a paper published in the <a href="https://www.pnas.org/content/early/2020/06/23/1921186117" target="_blank">Proceedings of the National Academy of Sciences</a>, researchers say the virus was discovered in pigs in China, and it descended from the H1N1 virus, commonly called "swine flu." That virus was able to transmit from human to human, and it killed an estimated 151,700 to 575,400 people worldwide from 2009 to 2010, according to the Centers for Disease Control and Prevention.</p>There's no evidence showing that the new virus can spread from person to person. But the researchers did find that 10 percent of swine workers had been infected by the virus, called G4 reassortant EA H1N1. This level of infectivity raises concerns, because it "greatly enhances the opportunity for virus adaptation in humans and raises concerns for the possible generation of pandemic viruses," the researchers wrote.
SEAL training is the ultimate test of both mental and physical strength.
- The fact that U.S. Navy SEALs endure very rigorous training before entering the field is common knowledge, but just what happens at those facilities is less often discussed. In this video, former SEALs Brent Gleeson, David Goggins, and Eric Greitens (as well as authors Jesse Itzler and Jamie Wheal) talk about how the 18-month program is designed to build elite, disciplined operatives with immense mental toughness and resilience.
- Wheal dives into the cutting-edge technology and science that the navy uses to prepare these individuals. Itzler shares his experience meeting and briefly living with Goggins (who was also an Army Ranger) and the things he learned about pushing past perceived limits.
- Goggins dives into why you should leave your comfort zone, introduces the 40 percent rule, and explains why the biggest battle we all face is the one in our own minds. "Usually whatever's in front of you isn't as big as you make it out to be," says the SEAL turned motivational speaker. "We start to make these very small things enormous because we allow our minds to take control and go away from us. We have to regain control of our mind."
Is focusing solely on body mass index the best way for doctor to frame obesity?
- New guidelines published in the Canadian Medical Association Journal argue that obesity should be defined as a condition that involves high body mass index along with a corresponding physical or mental health condition.
- The guidelines note that classifying obesity by body mass index alone may lead to fat shaming or non-optimal treatments.
- The guidelines offer five steps for reframing the way doctors treat obesity.