WOULD YOU RATHER HAVE A BEER WITH OBAMA OR HILLARY? Senator Creates Buzz with His Monday Night Football Promo
Matthew C. Nisbet, Ph.D. is Associate Professor of Communication Studies, Public Policy, and Urban Affairs at Northeastern University. Nisbet studies the role of communication and advocacy in policymaking and public affairs, focusing on debates over over climate change, energy, and sustainability. Among awards and recognition, Nisbet has been a Visiting Shorenstein Fellow on Press, Politics, and Public Policy at Harvard University's Kennedy School of Government, a Health Policy Investigator at the Robert Wood Johnson Foundation, and a Google Science Communication Fellow. In 2011, the editors at the journal Nature recommended Nisbet's research as “essential reading for anyone with a passing interest in the climate change debate,” and the New Republic highlighted his work as a “fascinating dissection of the shortcomings of climate activism."
There's nothing new about politicians using entertainment outlets to promote their presidential aspirations. In 1960, both John F. Kennedy and Richard Nixon appeared on Jack Parr's Tonight Show. Nixon even played the piano. Yet it was Bill Clinton with his saxophone playing 1992 appearance on the Arsenio Hall Show and his disclosure the same year on MTV that he prefers briefs over boxers, who made entertainment venues the norm for presidential candidates. In 2000, on Oprah, George W. Bush planted a big kiss on the famous host, charming millions of viewers.
Candidates go on these shows to reach audiences who otherwise ignore the campaigns and the news. If as in the case of Bill Clinton or George W. Bush the candidate is also personable and likeable, audiences come way with favorable impressions. In fact, given little or no other competing information about the candidate via news coverage, for these "low information" citizens the personal narratives and likeability quotient displayed on entertainment shows might become the defining criteria in choosing a president.
As Bush's campaign team figured out in 2004, W. was the type of guy who most people would prefer to have a beer with, while Kerry....well John was very easy to paint as "not one of us." In fact, Kerry was "too French, and too elitist."
And now Barak Obama is trying to trade on his likeability factor in entertainment appearances. This week he introduced the Chicago v. /St. Louis Monday Night Football game on ESPN, using a clever twist on a faux (for now at least) announcement that he is running for president.
The gimick appears to have paid dividends as a clip of his announcement is one of the top five most viewed videos on YouTube, with the appearance creating buzz across the blogosphere. It's another sign that an Obama candidacy would be a formidable one. Ask yourself, who would you rather have a beer with... Obama or Hillary?
It's a development that could one day lead to much better treatments for osteoporosis, joint damage, and bone fractures.
- Scientists have isolated skeletal stem cells in adult and fetal bones for the first time.
- These cells could one day help treat damaged bone and cartilage.
- The team was able to grow skeletal stem cells from cells found within liposuctioned fat.
Gut bacteria play an important role in how you feel and think and how well your body fights off disease. New research shows that exercise can give your gut bacteria a boost.
- Two studies from the University of Illinois show that gut bacteria can be changed by exercise alone.
- Our understanding of how gut bacteria impacts our overall health is an emerging field, and this research sheds light on the many different ways exercise affects your body.
- Exercising to improve your gut bacteria will prevent diseases and encourage brain health.
A groundbreaking new study shows that octopuses seemed to exhibit uncharacteristically social behavior when given MDMA, the psychedelic drug commonly known as ecstasy.
- Octopuses, like humans, have genes that seem to code for serotonin transporters.
- Scientists gave MDMA to octopuses to see whether those genes translated into a binding site for serotonin, which regulates emotions and behavior in humans
- Octopuses, which are typically asocial creatures, seem to get friendlier while on MDMA, suggesting humans have more in common with the strange invertebrates than previously thought
SMARTER FASTER trademarks owned by The Big Think, Inc. All rights reserved.