Why Google's Support for James Inhofe Is Not Only Morally Wrong, But Bad for Business
In 2011, as a Google Science Communication fellow, I spent several days with other scientists and academics at the company’s headquarters learning about new tools and strategies for engaging the public on climate change.
That’s why so many of us were deeply troubled to learn about Google’s July 11, 2013 fundraiser supporting Oklahoma Senator James Inhofe’s 2014 re-election campaign.
In a letter released today signed by 17 distinguished Google fellows, we ask chairman Eric Schmidt and CEO Larry Page to reconsider their political support for Inhofe.
In a related commentary at the New York Times' Dot Earth blog, four of us explain why supporting Inhofe puts at risk the company’s reputation and long term business success.
Here's a key excerpt:
Not only does supporting Senator Inhofe go against Google’s core principles, the company also risks its reputation. Increasingly, consumers expect their most admired companies to “walk the walk” on climate issues. According to a recent survey, about a quarter of Americans say that they have used their purchasing power to either reward or punish companies for their climate change track record. An equivalent number say they have discussed what they see as a company’s irresponsible environmental behavior with friends or family.
Google’s support for Senator Inhofe has already angered consumers and looks especially bad in comparison to the recent actions of a major competitor. In 2009, Apple quit the U.S. Chamber of Commerce over the group’s opposition to limits on greenhouse gas emissions from power plants. “We would prefer that the Chamber take a more progressive stance on this critical issue and play a constructive role in addressing the climate crisis,” the company wrote in a letter announcing its resignation.
Earlier this year, Apple hired former Environmental Protection Administrator Lisa Jackson to expand the company’s environmental and energy initiatives. As Apple CEO Tim Cook declared in a statement, Jackson would make Apple the “top environmental leader in the tech sector,” using its influence to “push electric utilities and governments to provide the clean energy that both Apple and America need right now.”
We also explain why as a global company, delay in acting on climate change threatens the health of world economies and thereby the future of Google:
Apart from the possible damage to its reputation, Google’s support for Senator Inhofe matters in other ways as well. To power its operations, Google has invested heavily in energy efficiency strategies and renewable energy projects. These investments are predicated on the idea that climate change creates business risks, and among the best actions for managing those risks is to reduce emissions.
Yet absent the proposed climate policies that Senator Inhofe and his allies have so effectively blocked, these technologies will remain more costly than they otherwise would be, limiting Google’s return on investment. Political paralysis also muddles the ability of Google and other companies to engage in long-term planning, creating further financial risk.
The lack of international cooperation on meaningful actions to address climate change poses an even greater threat to global companies like Google, since their profits are closely tied to the performance of the world economy. Each year we delay acting, the more vulnerable our economies become to potentially catastrophic climate change impacts and the more costly it becomes to transform our global energy system.
As we conclude, Google's mistake also offers an enduring lesson for what's needed if we are going to create the conditions for progress on climate change.
By speaking out when our admired companies and political leaders let us down, we are the only ones who can create the conditions where the morally right thing to do is also good for politics and business.
What can 3D printing do for medicine? The "sky is the limit," says Northwell Health researcher Dr. Todd Goldstein.
- Medical professionals are currently using 3D printers to create prosthetics and patient-specific organ models that doctors can use to prepare for surgery.
- Eventually, scientists hope to print patient-specific organs that can be transplanted safely into the human body.
- Northwell Health, New York State's largest health care provider, is pioneering 3D printing in medicine in three key ways.
Great ideas in philosophy often come in dense packages. Then there is where the work of Marcus Aurelius.
- Meditations is a collection of the philosophical ideas of the Roman Emperor Marcus Aurelius.
- Written as a series of notes to himself, the book is much more readable than the dry philosophy most people are used to.
- The advice he gave to himself 2,000 years ago is increasingly applicable in our hectic, stressed-out lives.
Can dirt help us fight off stress? Groundbreaking new research shows how.
- New research identifies a bacterium that helps block anxiety.
- Scientists say this can lead to drugs for first responders and soldiers, preventing PTSD and other mental issues.
- The finding builds on the hygiene hypothesis, first proposed in 1989.
Are modern societies trying too hard to be clean, at the detriment to public health? Scientists discovered that a microorganism living in dirt can actually be good for us, potentially helping the body to fight off stress. Harnessing its powers can lead to a "stress vaccine".
Researchers at the University of Colorado Boulder found that the fatty 10(Z)-hexadecenoic acid from the soil-residing bacterium Mycobacterium vaccae aids immune cells in blocking pathways that increase inflammation and the ability to combat stress.
The study's senior author and Integrative Physiology Professor Christopher Lowry described this fat as "one of the main ingredients" in the "special sauce" that causes the beneficial effects of the bacterium.
The finding goes hand in hand with the "hygiene hypothesis," initially proposed in 1989 by the British scientist David Strachan. He maintained that our generally sterile modern world prevents children from being exposed to certain microorganisms, resulting in compromised immune systems and greater incidences of asthma and allergies.
Contemporary research fine-tuned the hypothesis, finding that not interacting with so-called "old friends" or helpful microbes in the soil and the environment, rather than the ones that cause illnesses, is what's detrimental. In particular, our mental health could be at stake.
"The idea is that as humans have moved away from farms and an agricultural or hunter-gatherer existence into cities, we have lost contact with organisms that served to regulate our immune system and suppress inappropriate inflammation," explained Lowry. "That has put us at higher risk for inflammatory disease and stress-related psychiatric disorders."
University of Colorado Boulder
This is not the first study on the subject from Lowry, who published previous work showing the connection between being exposed to healthy bacteria and mental health. He found that being raised with animals and dust in a rural environment helps children develop more stress-proof immune systems. Such kids were also likely to be less at risk for mental illnesses than people living in the city without pets.
Lowry's other work also pointed out that the soil-based bacterium Mycobacterium vaccae acts like an antidepressant when injected into rodents. It alters their behavior and has lasting anti-inflammatory effects on the brain, according to the press release from the University of Colorado Boulder. Prolonged inflammation can lead to such stress-related disorders as PTSD.
The new study from Lowry and his team identified why that worked by pinpointing the specific fatty acid responsible. They showed that when the 10(Z)-hexadecenoic acid gets into cells, it works like a lock, attaching itself to the peroxisome proliferator-activated receptor (PPAR). This allows it to block a number of key pathways responsible for inflammation. Pre-treating the cells with the acid (or lipid) made them withstand inflammation better.
Lowry thinks this understanding can lead to creating a "stress vaccine" that can be given to people in high-stress jobs, like first responders or soldiers. The vaccine can prevent the psychological effects of stress.
What's more, this friendly bacterium is not the only potentially helpful organism we can find in soil.
"This is just one strain of one species of one type of bacterium that is found in the soil but there are millions of other strains in soils," said Lowry. "We are just beginning to see the tip of the iceberg in terms of identifying the mechanisms through which they have evolved to keep us healthy. It should inspire awe in all of us."
Check out the study published in the journal Psychopharmacology.
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