Guest Thinkers — August 16, 2010

REMEMBER ME CANCER? Bristol Myers Squibb Uses Social Progress Frame to Promote Company

Last week I noted the use of the “social progress” frame as articulated by Michael J. Fox in campaign commercials running this election season (go here and here.)

Dems are not the first to employ this selective definition of science for promotional purposes, drug companies have been doing it for many years in direct-to-consumer advertising campaigns. Perhaps the most visible commercials right now are a series of testimonials run by Bristol Myers Squibb, with ads featuring Lance Armstrong and Lynn Redgrave.

Starts With A Bang

The Universe might never run out of hydrogen

The most common element in the Universe, vital for forming new stars, is hydrogen. But there's a finite amount of it; what if we run out?

A woman, embodying the archetype of a wounded healer, is sitting on a couch engrossed in reading a book.

Neuropsych

The Chiron effect: Are “wounded healers” better healers?

Sometimes you just want to hear, "I know what it's like."

Two hands making a pinky promise with a notification icon showing one like against a blue background.

Neuropsych

“Tend and befriend”: The simple relationship hack for burnout resilience

You really can get by with a little help from your friends — if you also look beyond your personal to-do list.

Ancient bust of a bearded man, believed to depict one of history's generous leaders, with detailed facial features, set against a plain turquoise background.

Business

Aristotle plus generosity: How to soften the hard-boiled leader

Tough and cutthroat leaders are celebrated in a results-driven culture — but there is another path to C-suite success.

Starts With A Bang

The unsurprising non-detection of intelligent aliens

Life arose on Earth very early on. After a few billion years, here we are: intelligent and technologically advanced. Where's everyone else?

Up Next

Guest Thinkers

IS THE GOP STANDING IN THE WAY OF PROGRESS? Why the Fox Stem Cell Ad is Such an Effective Frame Device

It’s been a long and very busy week on campus, with several major articles in the works, and midterm grading in full swing. Yet I had to weigh in briefly […]