Propaganda 2.0: Analysis of Iraqi Insurgent Media
Last week, analysts at Radio Free Europe/Radio Liberty released a 70 page analysis of the strategies, tactics, and messages of the Sunni insurgent propaganda campaign. It's the most interesting thing I've read in some time. Check out the full report, summary below, and listen above to an interview with one of the authors on NPR's On the Media.
The book-length report, "Iraqi Insurgent Media: The War Of Images And Ideas" by RFE/RL regional analysts Daniel Kimmage and Kathleen Ridolfo, provides an in-depth analysis of the media efforts of Sunni insurgents, who are responsible for the majority of U.S. combat deaths in Iraq. The popularity of online Iraqi Sunni insurgent media, the authors contend, reflects a genuine demand for their message in the Arab world. Kimmage and Ridolfo argue that the loss of coordination and message control that results from decentralization has revealed fundamental disagreements about Iraq's present and future between nationalist and global jihadist groups in Iraq and that these disagreements are ripe for exploitation by those interested in a liberal and democratic Iraq.
The report also finds that anti-Shi'ite hate speech is an increasingly prominent part of the insurgent message. With sectarian killings on the rise in Iraq, the tenor of invective points to the possibility of even greater bloodshed. A wealth of evidence shows that hate speech paved the way for genocide in Rwanda in 1994, for example.
Iraq's Sunni insurgency has developed a sophisticated media campaign to deliver its message over the Internet through daily press releases, weekly and monthly magazines, books, video clips, full-length films, countless websites, and even television stations. Part of the target audience for insurgent media projects are mainstream Arabic-language media, which often amplify the insurgent message to a mass audience.
The popularity of online Iraqi Sunni insurgent media, the authors contend, reflects a genuine demand for their message in the Arab world. A response, no matter how lavishly funded and cleverly produced, will not eliminate this demand. The authors argue that efforts to counter insurgent media should not focus on producing better propaganda than the insurgents, or trying to eliminate the demand for the insurgent message, but rather on exploiting the vulnerabilities of the insurgent media network.
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A disturbing interview given by a KGB defector in 1984 describes America of today and outlines four stages of mass brainwashing used by the KGB.
- Bezmenov described this process as "a great brainwashing" which has four basic stages.
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- According to the former KGB agent, that is the minimum number of years it takes to re-educate one generation of students that is normally exposed to the ideology of its country.
When these companies compete, in the current system, the people lose.
- When a company reaches the top of the ladder, they typically kick it away so that others cannot climb up on it. The aim? So that another company can't compete.
- When this happens in the pharmaceutical world, certain companies stay at the top of the ladder, through broadly-protected patents, at the cost of everyday people benefitting from increased competition.
- Since companies have worked out how to legally game the system, Amin argues we need to get rid of this "one size fits all" system, which treats product innovation — "tweaks" — the same as product invention.
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