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Obama's Social Media Strategy in Targeting Young Voters
On Saturday, the Obama 2012 campaign officially launched with rallies held at Ohio State and Virginia Commonwealth University. Amy Gardner and Felicia Sonmez of the Washington Post offered details on the Obama campaign's strategy in targeting and recruiting college students:
Like many of Obama’s 2008 events, the rallies were intended to showcase the campaign’s technological firepower and to engage supporters and gather information about them to be used through November. Staged on two college campuses, the campaign especially targeted young voters with a sophisticated outreach through social networks.
Campaign workers carried iPads to collect names, contact information and details about what constituencies — such as women, veterans and minority voters — they would most like to help organize. Large screens displayed comments and pictures from supporters and urged them to follow the campaign on Facebook, Twitter and other social networks.
As I have discussed in past posts, with so many media choices available to them, young voters who lack an interest in politics can easily avoid most news about the presidential campaign. And likely adding to their avoidance is the increasingly opinionated and polarized nature of political media. As a result, to reach, recruit, and mobilize young voters the Obama team and Democrats generally are forced to rely heavily on texting, social media, web targeting, and emails.
Ready to see the future? Nanotronics CEO Matthew Putman talks innovation and the solutions that are right under our noses.
Innovation in manufacturing has crawled since the 1950s. That's about to speed up.
The Fermi paradox asks us where all the aliens are if the cosmos should be filled with them. The Dark Forest theory says we should pray we never find them.
The Milky Way galaxy has 200 billion stars and perhaps 100 billion planets. If even a small fraction of those planets harbored life, and even if only a pathetic scattering of those planets had lifeforms which became intelligent, our galaxy would be teeming with alien civilizations, some of whom would be either looking for us or discoverable for at least a little while.
President Vladimir Putin announces approval of Russia's coronavirus vaccine but scientists warn it may be unsafe.
A new coronavirus vaccine on display at the Nikolai Gamaleya National Center of Epidemiology and Microbiology in Moscow, Russia.
Credit: Alexander Zemlianichenko Jr/ Russian Direct Investment Fund via AP
Medical workers draw blood from volunteers participating in a trial of a coronavirus vaccine at the Budenko Main Military Hospital outside Moscow, Russia.
Credit: Russian Defense Ministry Press Service via AP
A report from the New York Times raises questions over how the teletherapy startup Talkspace handles user data.
- In the report, several former employees said that "individual users' anonymized conversations were routinely reviewed and mined for insights."
- Talkspace denied using user data for marketing purposes, though it acknowledged that it looks at client transcripts to improve its services.
- It's still unclear whether teletherapy is as effective as traditional therapy.
Talkspace.com<p>Former employees also questioned the legitimacy of certain interventions by the company into client-therapist interactions. For example, after one therapist sent a client a link to an online anxiety worksheet, a company representative instructed her to try to keep clients inside the app.</p><p style="margin-left: 20px;">"I was like, 'How do you know I did that?'" Karissa Brennan, a therapist who worked with Talkspace from 2015 to 2017, told the Times. "They said it was private, but it wasn't."</p><p>Other former employees said the company would pay special attention to its "enterprise partner" clients, who worked at companies like Google. One therapist said Talkspace contacted her for taking too long to respond to Google clients.</p><p>Talkspace responded to the Times with a Medium <a href="https://medium.com/@founders_22883/talkspace-founders-respond-to-a-new-york-times-article-78d6f5c45c59" target="_blank">post</a>, which claimed the Times report contained false and "uninformed assertions."</p><p style="margin-left: 20px;">"Talkspace is a HIPAA/HITECH and SOC2 approved platform, audited annually by external vendors, and has deployed additional technologies to keep its data safe, exceeding all existing regulatory requirements," the post states.</p>