Obama's Social Media Strategy in Targeting Young Voters

Obama's Social Media Strategy in Targeting Young Voters

On Saturday, the Obama 2012 campaign officially launched with rallies held at Ohio State and Virginia Commonwealth University.  Amy Gardner and Felicia Sonmez of the Washington Post offered details on the Obama campaign's strategy in targeting and recruiting college students:


Like many of Obama’s 2008 events, the rallies were intended to showcase the campaign’s technological firepower and to engage supporters and gather information about them to be used through November. Staged on two college campuses, the campaign especially targeted young voters with a sophisticated outreach through social networks.

Campaign workers carried iPads to collect names, contact information and details about what constituencies — such as women, veterans and minority voters — they would most like to help organize. Large screens displayed comments and pictures from supporters and urged them to follow the campaign on Facebook, Twitter and other social networks.

As I have discussed in past posts, with so many media choices available to them, young voters who lack an interest in politics can easily avoid most news about the presidential campaign. And likely adding to their avoidance is the increasingly opinionated and polarized nature of political media.  As a result, to reach, recruit, and mobilize young voters the Obama team and Democrats generally are forced to rely heavily on texting, social media, web targeting, and emails.

See Also:

Obama 2012: The Most Micro-Targeted Campaign in History?

Online News and the End of Political Disagreement

U.S. Navy controls inventions that claim to change "fabric of reality"

Inventions with revolutionary potential made by a mysterious aerospace engineer for the U.S. Navy come to light.

U.S. Navy ships

Credit: Getty Images
Surprising Science
  • U.S. Navy holds patents for enigmatic inventions by aerospace engineer Dr. Salvatore Pais.
  • Pais came up with technology that can "engineer" reality, devising an ultrafast craft, a fusion reactor, and more.
  • While mostly theoretical at this point, the inventions could transform energy, space, and military sectors.
Keep reading Show less

There never was a male fertility crisis

A new study suggests that reports of the impending infertility of the human male are greatly exaggerated.

Sex & Relationships
  • A new review of a famous study on declining sperm counts finds several flaws.
  • The old report makes unfounded assumptions, has faulty data, and tends toward panic.
  • The new report does not rule out that sperm counts are going down, only that this could be quite normal.
Keep reading Show less

Over 40% of workers are considering quitting their jobs

A year of disruptions to work has contributed to mass burnout.

Mark Wilson/Getty Images
Politics & Current Affairs
  • Junior members of the workforce, including Generation Z, are facing digital burnout.
  • 41 percent of workers globally are thinking about handing in their notice, according to a new Microsoft survey.
  • A hybrid blend of in-person and remote work could help maintain a sense of balance – but bosses need to do more.
Keep reading Show less
Quantcast