Obama Ad Primes the Supermarket Scanner from Campaign Lore while McCain Returns to the Wolves Metaphor

As I wrote last month, one key advertising strategy for the Obama campaign is to use aspects of McCain's background along with his media gaffes to paint the Republican nominee as out of touch with the economy and with average Americans. As I wrote, it's a strategy that worked effectively for the Clinton campaign in 1992, an angle that was fueled by George H.W. Bush's repeated missteps, notably the moment when on a campaign stop at a supermarket the former President appeared to have never seen a check out scanner before.

Now in a new ad released today (above), the Obama campaign uses McCain's admission that he doesn't know how to use a computer or the Internet as another signal of how out-of-touch (and how old) he might be. (Notice also the footage of McCain riding in a golf cart with former President Bush.)

The McCain team has their own priming strategy at work in an ad released yesterday. They take off the shelf the proven Republican metaphor of a "bear in the woods" or the "wolves ready to attack" (see this post) and apply the metaphor in alleging sexism on the part of Obama (ad below). The advertisement triggers both race and gender stereotypes while making several false claims, as FactCheck.org reports.

In a response Web clip, the Democratic National Committee makes the comparison between the Bush "wolves" ad and McCain's latest use of the metaphor, linking it back to their preferred theme of "more of the same" from McCain (See below).

​There are two kinds of failure – but only one is honorable

Malcolm Gladwell teaches "Get over yourself and get to work" for Big Think Edge.

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  • Learn to recognize failure and know the big difference between panicking and choking.
  • At Big Think Edge, Malcolm Gladwell teaches how to check your inner critic and get clear on what failure is.
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Apple, Amazon, and Uber are moving in on health care. Will it help?

Big tech is making its opening moves into the health care scene, but its focus on tech-savvy millennials may miss the mark.

Apple COO Jeff Williams discusses Apple Watch Series 4 during an event on September 12, 2018, in Cupertino, California. The watch lets users take electrocardiogram readings. (Photo: NOAH BERGER/AFP/Getty Images)
Sponsored by Northwell Health
  • Companies like Apple, Amazon, and Google have been busy investing in health care companies, developing new apps, and hiring health professionals for new business ventures.
  • Their current focus appears to be on tech-savvy millennials, but the bulk of health care expenditures goes to the elderly.
  • Big tech should look to integrating its most promising health care devise, the smartphone, more thoroughly into health care.
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Harvard: Men who can do 40 pushups have a 'significantly' lower risk of heart disease

Turns out pushups are more telling than treadmill tests when it comes to cardiovascular health.

Airman 1st Class Justin Baker completes another push-up during the First Sergeants' push-up a-thon June 28, 2011, Eielson Air Force Base, Alaska. Participants were allowed 10 minutes to do as many push-ups as they could during the fundraiser. Airman Baker, a contract specialist assigned to the 354th Contracting Squadron, completed 278 push-ups. (U.S. Air Force photo/Airman 1st Class Janine Thibault)
Surprising Science
  • Men who can perform 40 pushups in one minute are 96 percent less likely to have cardiovascular disease than those who do less than 10.
  • The Harvard study focused on over 1,100 firefighters with a median age of 39.
  • The exact results might not be applicable to men of other age groups or to women, researchers warn.
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The colossal problem with universal basic income

Here's why universal basic income will hurt the 99%, and make the 1% even richer.

  • Universal basic income is a band-aid solution that will not solve wealth inequality, says Rushkoff.
  • Funneling money to the 99% perpetuates their roles as consumers, pumping money straight back up to the 1% at the top of the pyramid.
  • Rushkoff suggests universal basic assets instead, so that the people at the bottom of the pyramid can own some means of production and participate in the profits of mega-rich companies.
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