Obama Ad Primes the Supermarket Scanner from Campaign Lore while McCain Returns to the Wolves Metaphor

As I wrote last month, one key advertising strategy for the Obama campaign is to use aspects of McCain's background along with his media gaffes to paint the Republican nominee as out of touch with the economy and with average Americans. As I wrote, it's a strategy that worked effectively for the Clinton campaign in 1992, an angle that was fueled by George H.W. Bush's repeated missteps, notably the moment when on a campaign stop at a supermarket the former President appeared to have never seen a check out scanner before.

Now in a new ad released today (above), the Obama campaign uses McCain's admission that he doesn't know how to use a computer or the Internet as another signal of how out-of-touch (and how old) he might be. (Notice also the footage of McCain riding in a golf cart with former President Bush.)

The McCain team has their own priming strategy at work in an ad released yesterday. They take off the shelf the proven Republican metaphor of a "bear in the woods" or the "wolves ready to attack" (see this post) and apply the metaphor in alleging sexism on the part of Obama (ad below). The advertisement triggers both race and gender stereotypes while making several false claims, as FactCheck.org reports.

In a response Web clip, the Democratic National Committee makes the comparison between the Bush "wolves" ad and McCain's latest use of the metaphor, linking it back to their preferred theme of "more of the same" from McCain (See below).

LinkedIn meets Tinder in this mindful networking app

Swipe right to make the connections that could change your career.

Getty Images
Swipe right. Match. Meet over coffee or set up a call.

No, we aren't talking about Tinder. Introducing Shapr, a free app that helps people with synergistic professional goals and skill sets easily meet and collaborate.

Keep reading Show less

In a first for humankind, China successfully sprouts a seed on the Moon

China's Chang'e 4 biosphere experiment marks a first for humankind.

Image source: CNSA
Surprising Science
  • China's Chang'e 4 lunar lander touched down on the far side of the moon on January 3.
  • In addition to a lunar rover, the lander carried a biosphere experiment that contains five sets of plants and some insects.
  • The experiment is designed to test how astronauts might someday grow plants in space to sustain long-term settlements.
Keep reading Show less

A world map of Virgin Mary apparitions

She met mere mortals with and without the Vatican's approval.

Strange Maps
  • For centuries, the Virgin Mary has appeared to the faithful, requesting devotion and promising comfort.
  • These maps show the geography of Marian apparitions – the handful approved by the Vatican, and many others.
  • Historically, Europe is where most apparitions have been reported, but the U.S. is pretty fertile ground too.
Keep reading Show less

Love in a time of migrants: on rethinking arranged marriages

Arranged marriages and Western romantic practices have more in common than we might think.

Culture & Religion

In his book In Praise of Love (2009), the French communist philosopher Alain Badiou attacks the notion of 'risk-free love', which he sees written in the commercial language of dating services that promise their customers 'love, without falling in love'.

Keep reading Show less