Lakoff: Sarah Palin Is a Master at Framing
Matthew C. Nisbet, Ph.D. is Associate Professor of Communication Studies, Public Policy, and Urban Affairs at Northeastern University. Nisbet studies the role of communication and advocacy in policymaking and public affairs, focusing on debates over over climate change, energy, and sustainability. Among awards and recognition, Nisbet has been a Visiting Shorenstein Fellow on Press, Politics, and Public Policy at Harvard University's Kennedy School of Government, a Health Policy Investigator at the Robert Wood Johnson Foundation, and a Google Science Communication Fellow. In 2011, the editors at the journal Nature recommended Nisbet's research as “essential reading for anyone with a passing interest in the climate change debate,” and the New Republic highlighted his work as a “fascinating dissection of the shortcomings of climate activism."
George Lakoff weighs in with an assessment of what Sarah Palin can do for the McCain candidacy:
The initial response has been to try to keep the focus on external realities, the "issues," and differences on the issues. But the Palin nomination is not basically about external realities and what Democrats call "issues," but about the symbolic mechanisms of the political mind -- the worldviews, frames, metaphors, cultural narratives, and stereotypes. The Republicans can't win on realities. Her job is to speak the language of conservatism, activate the conservative view of the world, and use the advantages that conservatives have in dominating political discourse....
...Palin is the mom in the strict father family, upholding conservative values. Palin is tough: she shoots, skins, and eats caribou. She is disciplined: raising five kids with a major career. She lives her values: she has a Downs-syndrome baby that she refused to abort. She has the image of the ideal conservative mom: pretty, perky, feminine, Bible-toting, and fitting into the ideal conservative family. And she fits the stereotype of America as small-town America. It is Reagan's morning-in-America image. Where Obama thought of capturing the West, she is running for Sweetheart of the West.
And Palin, a member of Feminism for Life, is at the heart of the conservative feminist movement, which Ronee Schreiber has written about in her recent book, Righting Feminism. It is a powerful and growing movement that Democrats have barely paid attention to.
At the same time, Palin is masterful at the Republican game of taking the Democrats' language and reframing it -- putting conservative frames to progressive words: Reform, prosperity, peace. She is also masterful at using the progressive narratives: she's from the working class, working her way up from hockey mom and the PTA to mayor, governor, and VP candidate. Her husband is a union member. She can say to the conservative populists that she is one of them -- all the things that Obama and Biden have been saying. Bottom-up, not top-down.
I tend to agree with Lakoff's conclusion but with one caveat: If let alone by the media, Palin would be free to cast her rhetorical spell on working class Americans. But as David Gergen observed over the weekend, the way she was chosen by McCain along with the media frenzy over her experience has suddenly made this election about Palin and McCain's judgment rather than about Obama's "celebrity" and his readiness to lead.
If and when the media tsunami over Palin subsides--which could start to happen if she puts in a strong performance this evening--then look for Palin to start to work her message magic on the Republican base and working class swing voters.
The stories we tell define history. So who gets the mic in America?
- History is written by lions. But it's also recorded by lambs.
- In order to understand American history, we need to look at the events of the past as more prismatic than the narrative given to us in high school textbooks.
- Including different voices can paint a more full and vibrant portrait of America. Which is why more walks of American life can and should be storytellers.
A glass of juice has as much sugar, ounce for ounce, as a full-calorie soda. And those vitamins do almost nothing.
Quick: think back to childhood (if you've reached the scary clown you've gone too far). What did your parents or guardians give you to keep you quiet? If you're anything like most parents, it was juice. But here's the thing: juice is bad for you.
Orangutans join humans and bees in a very exclusive club
- Orangutan mothers wait to sound a danger alarm to avoid tipping off predators to their location
- It took a couple of researchers crawling around the Sumatran jungle to discover the phenomenon
- This ability may come from a common ancestor
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