Guest Thinkers — August 16, 2010

HUMOR AS AN ENGAGEMENT TOOL? The Save Santa Campaign

Citizens are cognitive misers, meaning they rely on images and short cuts rather than knowledge to make up their minds about issues. It might run counter to democratic ideals and what scientists might prefer, but it’s reality. One of the dominant heuristics is humor, as evidenced by the popularity of The Daily Show, and the impact of late night comedy on political campaigns.

So on the issue of climate change, how do you take into account this human tendency while also maximizing use of viral marketing techniques and new media platforms like YouTube? Well the Save Santa campaign is one leading example. Go to their site, BUT FIRST press play above.

A pixelated image of a person in a white hoodie walking in the woods, with the person's face obscured by pixelation. The background features reddish handwritten text overlay.

Neuropsych

25 years since Columbine: We’re closer to decoding mass-shooter psychology

Public mass shooters almost always have worldviews shaped by the "3 Rs": rage, resentment, and revenge.

An edited image of elmo peeking out from a trash can, positioned among scattered multiple cartoon-like chat bubbles expressing humorous thoughts.

Thinking

Everyday Philosophy: “Is there anything wrong with trauma dumping?”

When does "oversharing" become an issue?

Bald man in casual attire sitting on a stool with a strategic diagram background in yellow.

Leadership

Adam Grant on how to identify and develop high-potential leaders

The ability to toggle between abstract and concrete thinking is a key differentiator of high-potential leaders.

A split image with a close-up of a blue eye on the left, and a classical painting of a woman resting her head on her arm on a sofa on the right.

Business

Want true success? Be more philosophical about “good” and “bad” failure.

Bob Dylan gave us the paradoxical gem "there's no success like failure, and failure's no success at all." He had a point.

Starts With A Bang

The idea that matter is mostly empty space is mostly wrong

Practically all of the matter we see and interact with is made of atoms, which are mostly empty space. Then why is reality so... solid?

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In more than 20 articles over the past year, a team of New York Times reporters and editors have detailed many of the intersections between energy policy and the environment. […]