Hockey Moms? A Breakdown on the VP Debate Audience

Minutes.gif

Nielsen has released an interesting breakdown and comparison of the audiences for the first presidential debate and the VP debate.

According to Nielsen, sixty-one percent of all U.S. households watched at least one of the two 2008 election debates aired so far. Of all households, 39% watched neither debate, while 30.3% tuned in to both, 11.2% of all homes tuned in to the presidential debate only, and 19.5% tuned in to just the V.P. debate.

Watching the debates, I've expected that the largest audience was tuning in for the first 30 minutes of the 90 minute debates, but according to Nielsen (above), audience levels have remained steady across the time period for both the VP and first presidential debates.

And indeed, according to Nielsen, more so-called hockey moms tuned in for the VP debate and to watch Sarah Palin. As Nielsen reports:

According to a Nielsen analysis released Tuesday, "hockey moms" -- defined as women ages 25 to 54 who live in homes with children and who watched at least six minutes of the most recent Stanley Cup Finals on NBC - were more likely than average moms to watch the first two debates of the 2008 election. Last Thursday, Sen. Joe Biden and Gov. Sarah Palin's V.P. debate drew 23.8% of all mothers (ages 25 to 54), while 33% of those women defined as "hockey moms" tuned in. Overall, "hockey moms" were 38.7% more likely than average moms to have watched the V.P. debate.

LinkedIn meets Tinder in this mindful networking app

Swipe right to make the connections that could change your career.

Getty Images
Sponsored
Swipe right. Match. Meet over coffee or set up a call.

No, we aren't talking about Tinder. Introducing Shapr, a free app that helps people with synergistic professional goals and skill sets easily meet and collaborate.

Keep reading Show less

Can the keto diet help treat depression? Here’s what the science says so far

A growing body of research shows promising signs that the keto diet might be able to improve mental health.

Public Domain
Mind & Brain
  • The keto diet is known to be an effective tool for weight loss, however its effects on mental health remain largely unclear.
  • Recent studies suggests that the keto diet might be an effective tool for treating depression, and clearing up so-called "brain fog," though scientists caution more research is necessary before it can be recommended as a treatment.
  • Any experiments with the keto diet are best done in conjunction with a doctor, considering some people face problems when transitioning to the low-carb diet.
Keep reading Show less

Steven Pinker's 13 rules for writing better

The Harvard psychologist loves reading authors' rules for writing. Here are his own.

NEW YORK, NY - JULY 21: Steven Pinker speaks onstage during OZY Fest 2018 at Rumsey Playfield, Central Park on July 21, 2018 in New York City. (Photo by Brad Barket/Getty Images for Ozy Media)
Personal Growth
  • Steven Pinker is many things: linguist, psychologist, optimist, Harvard professor, and author.
  • When it comes to writing, he's a student and a teacher.
  • Here's are his 13 rules for writing better, more simply, and more clearly.
Keep reading Show less

Want to age gracefully? A new study says live meaningfully

Thinking your life is worthwhile is correlated with a variety of positive outcomes.

YOSHIKAZU TSUNO/AFP/Getty Images
Surprising Science
  • A new study finds that adults who feel their lives are meaningful have better health and life outcomes.
  • Adults who felt their lives were worthwhile tended to be more social and had healthier habits.
  • The findings could be used to help improve the health of older adults.
Keep reading Show less