Hockey Moms? A Breakdown on the VP Debate Audience
Matthew C. Nisbet, Ph.D. is Associate Professor of Communication Studies, Public Policy, and Urban Affairs at Northeastern University. Nisbet studies the role of communication and advocacy in policymaking and public affairs, focusing on debates over over climate change, energy, and sustainability. Among awards and recognition, Nisbet has been a Visiting Shorenstein Fellow on Press, Politics, and Public Policy at Harvard University's Kennedy School of Government, a Health Policy Investigator at the Robert Wood Johnson Foundation, and a Google Science Communication Fellow. In 2011, the editors at the journal Nature recommended Nisbet's research as “essential reading for anyone with a passing interest in the climate change debate,” and the New Republic highlighted his work as a “fascinating dissection of the shortcomings of climate activism."
Nielsen has released an interesting breakdown and comparison of the audiences for the first presidential debate and the VP debate.
According to Nielsen, sixty-one percent of all U.S. households watched at least one of the two 2008 election debates aired so far. Of all households, 39% watched neither debate, while 30.3% tuned in to both, 11.2% of all homes tuned in to the presidential debate only, and 19.5% tuned in to just the V.P. debate.
Watching the debates, I've expected that the largest audience was tuning in for the first 30 minutes of the 90 minute debates, but according to Nielsen (above), audience levels have remained steady across the time period for both the VP and first presidential debates.
And indeed, according to Nielsen, more so-called hockey moms tuned in for the VP debate and to watch Sarah Palin. As Nielsen reports:
According to a Nielsen analysis released Tuesday, "hockey moms" -- defined as women ages 25 to 54 who live in homes with children and who watched at least six minutes of the most recent Stanley Cup Finals on NBC - were more likely than average moms to watch the first two debates of the 2008 election. Last Thursday, Sen. Joe Biden and Gov. Sarah Palin's V.P. debate drew 23.8% of all mothers (ages 25 to 54), while 33% of those women defined as "hockey moms" tuned in. Overall, "hockey moms" were 38.7% more likely than average moms to have watched the V.P. debate.
Entrepreneur and author Andrew Horn shares his rules for becoming an assured conversationalist.
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Death: it happens to everyone (except, apparently, Keanu Reeves). But while the impoverished and lower-class people of the world die in the same ol' ways—cancer, heart disease, and so forth—the upper classes can choose hip and cool new ways to die. Now, there's an assisted-suicide pod so chic and so stylin' that peeps (young people still say peeps, right?) are calling it the "Tesla" of death... it's called... the Sarco!
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