Gore's Brilliant "Wall" Advertising Strategy and His Back Stage - Front Stage Problem



Repower America's lastest advertising campaign to promote their new online feature "The Wall" is brilliant. The ads and the social media initiative vividly portray the diversity of support for serious climate action while also framing the relevance of the issue in ways that transcend the traditional ideological divide. As I wrote in a paper this spring at the journal Environment, the Repower campaign is a stark contrast to the dominant message of Inconvenient Truth which may have unintentionally reinforced the partisan divide on climate change.

Gore, however, also faces a major communication dilemma, one that I refer to as his Back Stage - Front Stage problem. From behind the curtain, directing the Repower America campaign, Gore's strategic message and initiative holds the promise of transcending the ideological divide. But each time he steps front stage--such as this week on the cover of Newsweek--given his status as a former presidential candidate, Gore makes it easy for Americans to reinterpret climate change via a partisan lens while providing more rhetorical fodder for conservative media.

China’s artificial sun reaches fusion temperature: 100 million degrees

In a breakthrough for nuclear fusion research, scientists at China's Experimental Advanced Superconducting Tokamak (EAST) reactor have produced temperatures necessary for nuclear fusion on Earth.

Credit: EAST Team
Surprising Science
  • The EAST reactor was able to heat hydrogen to temperatures exceeding 100 million degrees Celsius.
  • Nuclear fusion could someday provide the planet with a virtually limitless supply of clean energy.
  • Still, scientists have many other obstacles to pass before fusion technology becomes a viable energy source.
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Project 100,000: The Vietnam War's cruel and deadly experiment

Military recruits are supposed to be assessed to see whether they're fit for service. What happens when they're not?

Flickr user Tommy Truong79
Politics & Current Affairs
  • During the Vietnam War, Robert McNamara began a program called Project 100,000.
  • The program brought over 300,000 men to Vietnam who failed to meet minimum criteria for military service, both physically and mentally.
  • Project 100,000 recruits were killed in disproportionate numbers and fared worse after their military service than their civilian peers, making the program one of the biggest—and possibly cruelest—mistakes of the Vietnam War.
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Here's how diverse the 116th Congress is set to become

The 116th Congress is set to break records in term of diversity among its lawmakers, though those changes are coming almost entirely from Democrats.

(Photo: MANDEL NGAN/AFP/Getty Images)
Politics & Current Affairs
  • Women and nonwhite candidates made record gains in the 2018 midterms.
  • In total, almost half of the newly elected Congressional representatives are not white men.
  • Those changes come almost entirely from Democrats; Republican members-elect are all white men except for one woman.
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