For Second Straight Week, Edwards' Affair Ranks as #4 Most Talked About News Story

At the end of July, I predicted that the Edwards affair might turn out to be the dominant news story for August. It turns out I was wrong, but very close, and it was only a very strategic and effective crisis communication effort on the part of Edwards that helped stave off a media tsunami.

Still as Pew reports , despite Edwards best attempts to downplay attention, his affair for the second straight week remained the #4 most covered news story filling 4% of the newshole and trailing only the Olympics at 14% of total coverage, the general election at 22%, and the invasion of Georgia at 26% of the news hole.

California wildfires death toll climbs to 50

Firefighters in California are still struggling to contain several wildfires nearly one week after they broke out.

(Photo by Elijah Nouvelage/Getty Images)
Politics & Current Affairs
  • Hundreds of people are still missing after three wildfires spread across Northern and Southern California last week.
  • 48 of the 50 deaths occurred after the Camp Fire blazed through the town of Paradise, north of Sacramento.
  • On Tuesday night, a fourth wildfire broke out, though it's mostly contained.
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Too much sleep results in cognitive decline, researchers find

We know the dangers of too little sleep. Now for the other side of the story.

Photo: Vladislav Muslakvo / Unsplash
Surprising Science
  • Western University researchers found that sleeping over eight hours per night results in cognitive decline.
  • Oversleepers suffer similar difficulties on certain cognitive tests as those who sleep under seven hours.
  • Not all the news is bad: One night of oversleeping results in a cognitive boost.
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Russian reporters discover 'tortured' orcas and belugas jammed in offshore pens

Protected animals are feared to be headed for the black market.

Politics & Current Affairs
  • Russian news network discovers 101 black-market whales.
  • Orcas and belugas are seen crammed into tiny pens.
  • Marine parks continue to create a high-price demand for illegal captures.
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