Despite the IPCC report and the Supremes, global warming accounted for only 5% of total news index

Back in February, I chronicled the problems that the year's first IPCC report had in achieving wider media and public attention. In response, I argued that in today's fragmented media system, relying on traditional news coverage to attract the attention of the wider public just wasn't good enough.

As alternatives, I suggested recruiting and training a national system of opinion-leaders or "science navigators" to connect to fellow citizens on the topic, while also harnessing the power of entertainment media and celebrity culture to reach the massive audience of Americans who pay little or no attention to news about either science or public affairs.

Last week it was a new IPCC release, but similar story when it came to its media impact.

According to the latest Pew analysis, global warming only accounted for roughly 5% of the total news hole, far short of the combined attention to Iran, the 2008 Horse Race, and Iraq.

Even the partisan split at the Supreme Court on the EPA's regulation of greenhouse gases didn't elevate news attention to the issue much. In absolute terms, global warming is enjoying record amounts of news attention, yet it still doesn't register as prominent on the overall news agenda. Indeed, last week was only the third week all year where the issue broke into the top ten of news agenda items as tracked by Pew.

Big Think Edge
  • The meaning of the word 'confidence' seems obvious. But it's not the same as self-esteem.
  • Confidence isn't just a feeling on your inside. It comes from taking action in the world.
  • Join Big Think Edge today and learn how to achieve more confidence when and where it really matters.
Big Think Edge
  • Economist Sylvia Ann Hewlett breaks down what qualities will inspire others to believe in you.
  • Here's how 300 leaders and 4,000 mid-level managers described someone with executive presence.
  • Get more deep insights like these to power your career forward. Join Big Think Edge.

'Upstreamism': Your zip code affects your health as much as genetics

Upstreamism advocate Rishi Manchanda calls us to understand health not as a "personal responsibility" but a "common good."

Sponsored by Northwell Health
  • Upstreamism tasks health care professionals to combat unhealthy social and cultural influences that exist outside — or upstream — of medical facilities.
  • Patients from low-income neighborhoods are most at risk of negative health impacts.
  • Thankfully, health care professionals are not alone. Upstreamism is increasingly part of our cultural consciousness.
Keep reading Show less

In U.S. first, drug company faces criminal charges for distributing opioids

It marks a major shift in the government's battle against the opioid crisis.

George Frey/Bloomberg via Getty Images
Politics & Current Affairs
  • The nation's sixth-largest drug distributor is facing criminal charges related to failing to report suspicious drug orders, among other things.
  • It marks the first time a drug company has faced criminal charges for distributing opioids.
  • Since 1997, nearly 222,000 Americans have died from prescription opioids, partly thanks to unethical doctors who abuse the system.
Keep reading Show less