CHEVY SILVERADO AD PRIMES 9/11 AND PATRIOTISM: Truck Commercial with John 'Cougar' Mellencamp Makes Terrorist Attacks Salient For Viewers Just Before Election; Boosts GOP Strategy to Define the Criteria Voters Use

You know you have reached a new ethical low in advertising when 9/11 is now fair game for selling commercial products, much less pickup trucks.

But for those who haven't caught the ad, Chevy is running a commercial throughout primetime that fronts John "Cougar" Mellencamp singing "This is Our Country," and a montage featuring flag waving, images of the heartland, first responders, and a picture of the "trade towers of light."

The full minute version of the ad starts with scenes from the civil rights era and Vietnam war (archived here at You Tube), but the 30 second version of the commercial actually running on TV only features the recent historical images that prime thoughts of the terror attacks.

What's interesting is that these truck ads are running just before a major election where the GOP game plan is to make September 11, patriotism, and the war on terror the dominant consideration for voters, rather than the troubles in Iraq, and the Foley/Abramoff scandals. And if anything, this Chevy ad is a truck load of free advertising furthering that strategic goal.

But if you've watched the Chevy ad, you have to take time out to also watch this parody of the commercial also posted on You Tube. Trust me, it's worth it.

Related Articles

Scientists discover what caused the worst mass extinction ever

How a cataclysm worse than what killed the dinosaurs destroyed 90 percent of all life on Earth.

Credit: Ron Miller
Surprising Science

While the demise of the dinosaurs gets more attention as far as mass extinctions go, an even more disastrous event called "the Great Dying” or the “End-Permian Extinction” happened on Earth prior to that. Now scientists discovered how this cataclysm, which took place about 250 million years ago, managed to kill off more than 90 percent of all life on the planet.

Keep reading Show less

Why we're so self-critical of ourselves after meeting someone new

A new study discovers the “liking gap” — the difference between how we view others we’re meeting for the first time, and the way we think they’re seeing us.

New acquaintances probably like you more than you think. (Photo by Simone Joyner/Getty Images)
Surprising Science

We tend to be defensive socially. When we meet new people, we’re often concerned with how we’re coming off. Our anxiety causes us to be so concerned with the impression we’re creating that we fail to notice that the same is true of the other person as well. A new study led by Erica J. Boothby, published on September 5 in Psychological Science, reveals how people tend to like us more in first encounters than we’d ever suspect.

Keep reading Show less

NASA launches ICESat-2 into orbit to track ice changes in Antarctica and Greenland

Using advanced laser technology, scientists at NASA will track global changes in ice with greater accuracy.

Firing three pairs of laser beams 10,000 times per second, the ICESat-2 satellite will measure how long it takes for faint reflections to bounce back from ground and sea ice, allowing scientists to measure the thickness, elevation and extent of global ice

Leaving from Vandenberg Air Force base in California this coming Saturday, at 8:46 a.m. ET, the Ice, Cloud, and Land Elevation Satellite-2 — or, the "ICESat-2" — is perched atop a United Launch Alliance Delta II rocket, and when it assumes its orbit, it will study ice layers at Earth's poles, using its only payload, the Advance Topographic Laser Altimeter System (ATLAS).

Keep reading Show less