Calif. Prop 23: Environmentalists Hold Fund-Raising and Mobilization Advantage In Battle Over Greenhouse Gas Limits
In California, 2/3 of voters still remain relatively unaware of Proposition 23, a ballot measure backed by out-of-state oil and gas companies that would end California's regulation of greenhouse gas emissions. As election day approaches, if environmentalists are going to defeat the proposition, they will need to reach this sizable bloc of inattentive voters with a credible and compelling message while also ensuring that their base turns out to vote in high numbers.
The good news for greens is that in the final weeks of the campaign, they appear to hold a substantial fund-raising edge and a significant mobilization advantage. Here are some key details to consider and to watch:
Political Endorsements and Mobilization
"Yes on 23" TV Advertising Strategy
"No on 23" TV Advertising Strategy
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