Calif. Prop 23: Environmentalists Hold Fund-Raising and Mobilization Advantage In Battle Over Greenhouse Gas Limits
Matthew C. Nisbet, Ph.D. is Associate Professor of Communication Studies, Public Policy, and Urban Affairs at Northeastern University. Nisbet studies the role of communication and advocacy in policymaking and public affairs, focusing on debates over over climate change, energy, and sustainability. Among awards and recognition, Nisbet has been a Visiting Shorenstein Fellow on Press, Politics, and Public Policy at Harvard University's Kennedy School of Government, a Health Policy Investigator at the Robert Wood Johnson Foundation, and a Google Science Communication Fellow. In 2011, the editors at the journal Nature recommended Nisbet's research as “essential reading for anyone with a passing interest in the climate change debate,” and the New Republic highlighted his work as a “fascinating dissection of the shortcomings of climate activism."
In California, 2/3 of voters still remain relatively unaware of Proposition 23, a ballot measure backed by out-of-state oil and gas companies that would end California's regulation of greenhouse gas emissions. As election day approaches, if environmentalists are going to defeat the proposition, they will need to reach this sizable bloc of inattentive voters with a credible and compelling message while also ensuring that their base turns out to vote in high numbers.
The good news for greens is that in the final weeks of the campaign, they appear to hold a substantial fund-raising edge and a significant mobilization advantage. Here are some key details to consider and to watch:
Political Endorsements and Mobilization
"Yes on 23" TV Advertising Strategy
"No on 23" TV Advertising Strategy