At Seed, a Roundtable on Framing and Climate Change
Hooked around the accidental release of a climate change "rebranding" memo by the firm EcoAmerica a few weeks back, Seed magazine runs today an interesting roundtable discussion on the good, the bad, and the ugly of applying framing research to communicating about climate change.
I provide comments as one of six experts "who discuss the merits of framing climate change, the language that troubles them, and the inherent bias of any chosen word." Others include climate scientists Michael Mann and Gavin Schmidt, ecologist Ann Kinzig, political scientist Clark Miller and science writer Robert Henson.
I have more to say about the EcoAmerica case in a forthcoming article. I haven't read the strategy memo or their research results and so I can't really say whether they apply principles from past academic work in the area or not. But for now, as I note in the roundtable discussion, the goal of applying framing research--or any kind of audience research---should not be to "sell" the public on climate change, but rather to use this research to create communication contexts that move beyond polarization, promote discussion, generate partnerships and connections, and that accurately convey the objective urgency of the problem.
Importantly, if the public feels like they are being marketed to, it will only continue to fuel additional polarization and perceptual gridlock. In shifting the frame on climate change, the goals should not be to persuade, but rather to start conversations with the public that recognize, respect, and incorporate differences in knowledge, values, perspectives, and goals.
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A NASA astronomer explains how astronauts dispose of their, uh, dark matter.
- When nature calls in micro-gravity, astronauts must answer. Space agencies have developed suction-based toilets – with a camera built in to ensure all the waste is contained before "flushing".
- Yes, there have been floaters in space. The early days of space exploration were a learning curve!
- Amazingly, you don't need gravity to digest food. Peristalsis, the process by which your throat and intestines squeeze themselves, actually moves food and water through your digestive system without gravity at all.
Carl Sagan liked to smoke weed. His essay on why is fascinating.
- Carl Sagan was a life long marijuana user and closeted advocate of legalization.
- He once wrote an anonymous essay on the effects it had on his life and why he felt it should be legalized.
- His insights will be vital as many societies begin to legalize marijuana.
A growing body of research shows promising signs that the keto diet might be able to improve mental health.
- The keto diet is known to be an effective tool for weight loss, however its effects on mental health remain largely unclear.
- Recent studies suggests that the keto diet might be an effective tool for treating depression, and clearing up so-called "brain fog," though scientists caution more research is necessary before it can be recommended as a treatment.
- Any experiments with the keto diet are best done in conjunction with a doctor, considering some people face problems when transitioning to the low-carb diet.
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