At MSNBC on Election Day, Nissan Uses Polar Bear Ads to Promote New All-Electric Leaf
Advertisers understand the importance of employing images and messages that resonate with an intended audience's values and identity. It's not surprising then that Nissan in promoting the all-electric Leaf is featuring a polar bear--an iconic, if not poorly chosen symbol of global warming--to attract attention from first generation buyers, many of whom are likely to hold a strong environmental identity.
Watch the ad below, placed strategically today at MSNBC as many greens follow their preferred cable channel for news of the midterm election. There's a noticeable theme of irony in the ad, almost as if prospective green consumers are chuckling at themselves.
Swipe right to make the connections that could change your career.
Swipe right. Match. Meet over coffee or set up a call.
No, we aren't talking about Tinder. Introducing Shapr, a free app that helps people with synergistic professional goals and skill sets easily meet and collaborate.
Quoth the parrot — "Nevermore."
- Edgar Allan Poe (1809–1949) is considered one of America's great writers.
- Poe penned his most famous poem, The Raven, in his 30s.
- Originally, the poem's feathered subject was a bit flamboyant.
Evolution doesn't clean up after itself very well.
- An evolutionary biologist got people swapping ideas about our lingering vestigia.
- Basically, this is the stuff that served some evolutionary purpose at some point, but now is kind of, well, extra.
- Here are the six traits that inaugurated the fun.
- Facebook and Google began as companies with supposedly noble purposes.
- Creating a more connected world and indexing the world's information: what could be better than that?
- But pressure to return value to shareholders came at the expense of their own users.
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