Adventures with Big Media
So I had this great idea. I'd contact TIME magazine, ask them for a clean PDF version of (and permission to freely reprint) their great article from last week, and then school organizations, leadership associations, bloggers, etc. could point educators to the link or copy the PDF for workshop, conference, and/or training purposes. In other words, we all could leverage the prestige and reach of TIME to actually make the changes the article discussed. And thus my adventures with Big Media began...
My original message
the nation's only university center dedicated to K-12 technology leadership
issues. Our primary function is to try and help school administrators understand
this "new" (to them, at least) world of technology and what it means for
How to Bring Our Schools Out of the 20th Century, should be required reading for
every K-12 principal and superintendent in the country. Of course I want to help
make that happen! Can you give me more information on how to get a PDF copy of
this article? Would TIME be willing to let us post it on our web site for others
to access? As we (and others) do workshops with school leaders, it would be
great to be able to send them to the article for background
Thank you for your interest in TIME Magazine. Unfortunately there are only two options for electronic use of our content:
1. If you wish to link to articles in the Time.com archive, there is no charge for the link.
2. If you wish to post the article onto your website, there is a 1-year fee of $2,000 per article. The license fee is for text only, since we do not own the rights to the images.
Let me know how you would like to move forward.
My second try
Thanks for the quick reply. Unfortunately option 2 is well beyond our
budget. Is there no one I can talk to about the possibility of waiving this fee?
Getting K-12 educators access to this single article doesn't seem like it would
be a big deal on TIME's end but could have a huge impact on making the kind of
changes the article discusses. If TIME made this freely available to folks, a
lot of school-oriented organization could publicize TIME's donation of access
and get lots of educators to read the article. This is THE most important issue
facing schools right now and they don't even know it, more or less talk about
it. It's amazing how timely and prescient this article is. Can't TIME help us
TIME's second reply
The link can be posted free of charge, the article will be in the
archive indefinitely. My apologies for the inconvenience, but I cannot grant
permission to post the actual article.
Upstreamism advocate Rishi Manchanda calls us to understand health not as a "personal responsibility" but a "common good."
- Upstreamism tasks health care professionals to combat unhealthy social and cultural influences that exist outside — or upstream — of medical facilities.
- Patients from low-income neighborhoods are most at risk of negative health impacts.
- Thankfully, health care professionals are not alone. Upstreamism is increasingly part of our cultural consciousness.
The Bajau people's nomadic lifestyle has given them remarkable adaptions, enabling them to stay underwater for unbelievable periods of time. Their lifestyle, however, is quickly disappearing.
- The Bajau people travel in small flotillas throughout the Phillipines, Malaysia, and Indonesia, hunting fish underwater for food.
- Over the years, practicing this lifestyle has given the Bajau unique adaptations to swimming underwater. Many find it straightforward to dive up to 13 minutes 200 feet below the surface of the ocean.
- Unfortunately, many disparate factors are erasing the traditional Bajau way of life.
Lauren Miranda sent a nude selfie to a boyfriend years ago. Somehow one of her students discovered it.
- Math teacher Lauren Miranda was fired from her Long Island school when a topless selfie surfaced.
- Miranda had only shared the photo with her ex-boyfriend, who is also a teacher in the school district.
- She's suing the school for $3 million as well as getting her job back, citing gender discrimination.
An innovation may lead to lifelike evolving machines.
- Scientists at Cornell University devise a material with 3 key traits of life.
- The goal for the researchers is not to create life but lifelike machines.
- The researchers were able to program metabolism into the material's DNA.
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