Murdoch To Hide His Heart Behind Paywall
A good analysis of the coming newspaper paywalls was recently written in The Financial Times by John Gapper. The London Times and The New York Times have announced their intention to create a subscription service in the next year, with the London Times gearing up very quickly. Gapper’s piece focuses on Rupert Murdoch’s business prowess that may turn the media mogul away from his preferred muck journalism, or journalism-lite, in favor of niche reporting that will attract readers to pay to read the London Times’ content online.
“By publishing more content, data and information for its professional readers – lawyers, accountants, civil servants and the like – The Times could make them feel more like members of a subscription club than vaguely interested passers-by,” Gapper says.
Interestingly, The Financial Times is also run by Murdoch and the paper already has a subscription service. Besides this, the print edition of the FT has not been hit nearly as hard by the advent of free online content as general information papers. The reason? Readers consider a subscription to the FT an investment, one that they expect will pay dividends. So, that is essentially the task for newspapers looking to build a paywall: write copy readers are willing to pay for.
Here, The Guardian’s Roy Greenslade comments on Gapper’s story.
Murdoch’s usual preference is for journalism that caters to the broadest audience possible with shorter articles and more general interest topics like sports, gossip and crime. But this information is a dime a dozen, and perhaps people won’t even be willing to pay that. Upon that search for free information many news aggregation sites have been built to profit from advertising revenue, using others’ journalism to fill their site with content.
But those days may be numbered, or that is what old media, Murdoch obviously included, are hoping for. Aesthetically speaking, the experiment looks good so far. Compare the new London Times’ website with its current one. Notice the lack of eye-piercing, flashing advertisements and the cooler, calmer layout. At the price of two pounds a week, if there is significant journalism exclusively found behind the paywall, it might just be worth paying to access.
Explore how alcohol affects your brain, from the first sip at the bar to life-long drinking habits.
- Alcohol is the world's most popular drug and has been a part of human culture for at least 9,000 years.
- Alcohol's effects on the brain range from temporarily limiting mental activity to sustained brain damage, depending on levels consumed and frequency of use.
- Understanding how alcohol affects your brain can help you determine what drinking habits are best for you.
If you want to know what makes a Canadian lynx a Canadian lynx a team of DNA sequencers has figured that out.
- A team at UMass Amherst recently sequenced the genome of the Canadian lynx.
- It's part of a project intending to sequence the genome of every vertebrate in the world.
- Conservationists interested in the Canadian lynx have a new tool to work with.
If you want to know what makes a Canadian lynx a Canadian lynx, I can now—as of this month—point you directly to the DNA of a Canadian lynx, and say, "That's what makes a lynx a lynx." The genome was sequenced by a team at UMass Amherst, and it's one of 15 animals whose genomes have been sequenced by the Vertebrate Genomes Project, whose stated goal is to sequence the genome of all 66,000 vertebrate species in the world.
Sequencing the genome of a particular species of an animal is important in terms of preserving genetic diversity. Future generations don't necessarily have to worry about our memory of the Canadian Lynx warping the way hearsay warped perception a long time ago.
Artwork: Guillaume le Clerc / Wikimedia Commons
13th-century fantastical depiction of an elephant.
It is easy to see how one can look at 66,000 genomic sequences stored away as being the analogous equivalent of the Svalbard Global Seed Vault. It is a potential tool for future conservationists.
But what are the practicalities of sequencing the genome of a lynx beyond engaging with broad bioethical questions? As the animal's habitat shrinks and Earth warms, the Canadian lynx is demonstrating less genetic diversity. Cross-breeding with bobcats in some portions of the lynx's habitat also represents a challenge to the lynx's genetic makeup. The two themselves are also linked: warming climates could drive Canadian lynxes to cross-breed with bobcats.
John Organ, chief of the U.S. Geological Survey's Cooperative Fish and Wildlife units, said to MassLive that the results of the sequencing "can help us look at land conservation strategies to help maintain lynx on the landscape."
What does DNA have to do with land conservation strategies? Consider the fact that the food found in a landscape, the toxins found in a landscape, or the exposure to drugs can have an impact on genetic activity. That potential change can be transmitted down the generative line. If you know exactly how a lynx's DNA is impacted by something, then the environment they occupy can be fine-tuned to meet the needs of the lynx and any other creature that happens to inhabit that particular portion of the earth.
Given that the Trump administration is considering withdrawing protection for the Canadian lynx, a move that caught scientists by surprise, it is worth having as much information on hand as possible for those who have an interest in preserving the health of this creature—all the way down to the building blocks of a lynx's life.
The exploding popularity of the keto diet puts a less used veggie into the spotlight.
- The cauliflower is a vegetable of choice if you're on the keto diet.
- The plant is low in carbs and can replace potatoes, rice and pasta.
- It can be eaten both raw and cooked for different benefits.
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