E-Readers: Future or Fantasy?
Technology and media bloggers have been quick to declare the death of print, both in newspaper and book format. The bold new future will come to us through e-readers like Amazon’s Kindle, they say. Do the promoters of these devices really know what the public wants or are they happy to cash in on our materialistic cravings?
Today I take a look at the demand-side of e-readers.
paid Content:UK, which covers digital media from across the pond, is skeptical that e-readers can deliver greater value than books. While Sony and Barnes & Noble are already getting into the e-reader market, Apple and Microsoft’s reported hesitancy has to do with the devices’ limited functionality. Who wants to pay hundreds of dollars for an e-reader when it can only do one thing, I hear you say? My computer does at least five things!
The Go-Go Gadget iPhone already has apps for e-reading, bringing its functions up to around a zillion. But is the iPhone, and computer for that matter, already too much of a good thing? The New York Times collected some qualified opinions on e-readers and a constant worry was distraction. If every book I read could take photos, check my email and browse the internet, I’d never finish!
Besides e-readers’ shortcomings (remember the first generation iPod?), book suppliers are upping the value of the old ink-and-paper medium. Wal-Mart will sell bestselling books, which are the hottest items on e-readers too, for $10 on its website. This isn’t very good news for publishers, however. As the public gets used to cheapo books, they will be asked for lower wholesale prices.
Amazon, too, isn’t betting it all on the Kindle. In select cities, on select items (didn’t you read the fine print?), it will offer same-day delivery. No more regrets for the impulsive book buyer who has lost interest by the time the book arrives.
Pfizer's partnerships strengthen their ability to deliver vaccines in developing countries.
- Community healthcare workers face many challenges in their work, including often traveling far distances to see their clients
- Pfizer is helping to drive the UN's sustainable development goals through partnerships.
- Pfizer partnered with AMP and the World Health Organization to develop a training program for healthcare workers.
A study on flies may hold the key to future addiction treatments.
- A new study suggests that drinking alcohol can affect how memories are stored away as good or bad.
- This may have drastic implications for how addiction is caused and how people recall intoxication.
- The findings may one day lead to a new form of treatment for those suffering from addiction.
A glass of juice has as much sugar, ounce for ounce, as a full-calorie soda. And those vitamins do almost nothing.
Quick: think back to childhood (if you've reached the scary clown you've gone too far). What did your parents or guardians give you to keep you quiet? If you're anything like most parents, it was juice. But here's the thing: juice is bad for you.
As the world gets hotter, men may have fewer and fewer viable sperm
- New research on beetles shows that successive exposure to heatwaves reduces male fertility, sometimes to the point of sterility.
- The research has implications both for how the insect population will sustain itself as well as how human fertility may work on an increasingly hotter Earth.
- With this and other evidence, it is becoming clear that more common and more extreme heatwaves may be the most dangerous aspect of climate change.
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