Run, Techies, Run!
David Berreby is the author of "Us and Them: The Science of Identity." He has written about human behavior and other science topics for The New Yorker, The New York Times Magazine, Slate, Smithsonian, The New Republic, Nature, Discover, Vogue and many other publications. He has been a Visiting Scholar at the University of Paris, a Science Writing Fellow at the Marine Biological Laboratory, a resident at Yaddo, and in 2006 was awarded the Erving Goffman Award for Outstanding Scholarship for the first edition of "Us and Them." David can be found on Twitter at @davidberreby and reached by email at david [at] davidberreby [dot] com.
Batten down the hatches, people who work in tech support from Bangalore to Bangor. Google's tribute for today celebrates the invention of the bar code.
Replacing those playground-friendly letters with the word ``Google'' in black, geeky barcodese will surely make a lot of people reset their watches, unplug their toasters and call help lines to ask what is wrong with the computer.
I'm a little surprised, because I thought Google's target demographic was the entire human race. Today's graphic tells Grandpa that the Google's not for him.
Am I being too pessimistic? Let me know in the Comments section if I'm wrong (or right). If you work with the Web, let us know if you see any effects from today's Google doodle.