Your Brain, the CEO
Think of consciousness as essentially the company president that has to arbitrate all the different mechanisms.
Whenever a system becomes sufficiently complex, like a giant company, it needs a CEO, and that's essentially the role of consciousness in the brain. The brain is made up of many different subparts and systems that are always competing for control.
So what I suggest in my book is that consciousness is essentially the company president that has to arbitrate all the different mechanisms.
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"They" has taken on a not-so-new meaning lately. This earned it the scrutiny it needed to win.