You Can't Put All Your Eggs in the Grand Theft Auto Basket
One of our significant strategic imperatives was to diversify the product base, so the company built up other franchises to create an enterprise that could be and would be profitable year in, year out.
One of the challenges when our team joined Take-Two was the company had had a very volatile set of results. In the year in which they released a Grand Theft Auto title, they’d make a lot of money, and in years in which they didn’t, they would typically lose a significant amount of money. And that’s not a recipe for a very successful company over the long haul either in terms of risk or reward.
So one of our significant strategic imperatives was to diversify the product base, so the company built up other franchises to create an enterprise that could be and would be profitable year in, year out. And obviously with the caveat being that any entertainment business has ups and downs. And you can have a bad year just as you hope to enjoy very good years.
By encouraging our creative teams to focus on building new franchises and encouraging our market teams to support those new franchises with creative and frankly, expensive campaigns, we were able to deliver a slate of titles that actually allowed us to achieve that goal.
Malcolm Gladwell teaches "Get over yourself and get to work" for Big Think Edge.
- Learn to recognize failure and know the big difference between panicking and choking.
- At Big Think Edge, Malcolm Gladwell teaches how to check your inner critic and get clear on what failure is.
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Both panoramic and detailed, this infographic manages to show both the size and distribution of world religions.
- At a glance, this map shows both the size and distribution of world religions.
- See how religions mix at both national and regional level.
- There's one country in the Americas without a Christian majority – which?
Hungarian cartographer travels the world while mapping its treasures.
- Simple idea, stunning result: the world's watersheds in glorious colors.
- The maps are the work of Hungarian cartographer Robert Szucs.
- His job: to travel and map the world, one good cause at a time.
Yes, a coup d'état.
- Though we know today that his policies eventually ended the Great Depression, FDR's election was seen as disastrous by some.
- A group of wealthy bankers decided to take things into their own hands; they plotted a coup against FDR, hoping to install a fascist dictator in its stead.
- Ultimately, the coup was brought to light by General Smedley Butler and squashed before it could get off the ground.
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