You Can't Put All Your Eggs in the Grand Theft Auto Basket
One of our significant strategic imperatives was to diversify the product base, so the company built up other franchises to create an enterprise that could be and would be profitable year in, year out.
One of the challenges when our team joined Take-Two was the company had had a very volatile set of results. In the year in which they released a Grand Theft Auto title, they’d make a lot of money, and in years in which they didn’t, they would typically lose a significant amount of money. And that’s not a recipe for a very successful company over the long haul either in terms of risk or reward.
So one of our significant strategic imperatives was to diversify the product base, so the company built up other franchises to create an enterprise that could be and would be profitable year in, year out. And obviously with the caveat being that any entertainment business has ups and downs. And you can have a bad year just as you hope to enjoy very good years.
By encouraging our creative teams to focus on building new franchises and encouraging our market teams to support those new franchises with creative and frankly, expensive campaigns, we were able to deliver a slate of titles that actually allowed us to achieve that goal.
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It's one factor that can help explain the religiosity gap.
- Sociologists have long observed a gap between the religiosity of men and women.
- A recent study used data from several national surveys to compare religiosity, risk-taking preferences and demographic information among more than 20,000 American adolescents.
- The results suggest that risk-taking preferences might partly explain the gender differences in religiosity.
The Harvard psychologist loves reading authors' rules for writing. Here are his own.
- Steven Pinker is many things: linguist, psychologist, optimist, Harvard professor, and author.
- When it comes to writing, he's a student and a teacher.
- Here's are his 13 rules for writing better, more simply, and more clearly.
It could put the American fossil fuel industry on a clear path to extinction.
- A bipartisan group of renowned economists has proposed the U.S. implement a carbon tax.
- The tax would increase until climate goals are met, and all proceeds would be given back to the people in equal lump-sums.
- Recent research suggests that a majority of people would support a carbon tax policy that redistributes proceeds back to citizens.
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