We've All Been Apple-ized, For the Better
What does it mean that the world has become Apple-ized? Apple's competitors start acting more like Apple, and consumers start appreciating more what Apple does best.
Ken Segall is the author of the New York Times bestseller Insanely Simple. Working with Steve Jobs as his ad agency's creative director for twelve years spanning NeXT and Apple, he led the team behind Apple's legendary Think different campaign, and set Apple down the i-way by naming the iMac. Segall has also served as agency global creative director for IBM, Intel, Dell, and BMW. He is an international speaker on the power of simplicity, and frequently appears on cable and Internet news for his marketing insights.
The world is getting Apple-ized, in this way: Apple's competitors start acting more like Apple. I think consumers start appreciating more what Apple does. People go out looking for something that's nicely designed and that's simple to use whether or not it comes from Apple.
So in a way the world is being Apple-ized, but Apple isn’t necessarily a prime beneficiary of that, although currently they certainly are.
Science and the squishiness of the human mind. The joys of wearing whatever the hell you want, and so much more.
- Why can't we have a human-sized cat tree?
- What would happen if you got a spoonful of a neutron star?
- Why do we insist on dividing our wonderfully complex selves into boring little boxes
Progressive America would be half as big, but twice as populated as its conservative twin.
- America's two political tribes have consolidated into 'red' and 'blue' nations, with seemingly irreconcilable differences.
- Perhaps the best way to stop the infighting is to go for a divorce and give the two nations a country each
- Based on the UN's partition plan for Israel/Palestine, this proposal provides territorial contiguity and sea access to both 'red' and 'blue' America
The closer together we get, the argument goes, the healthier we'll be.
- The more exposed we are to each other, the less surprising a pathogen will be to our bodies.
- Terrorism, high blood pressure, and staffing issues threaten to derail progress.
- Pursuing global health has to be an active choice.
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