Would you buy a smart phone that does less than your current model?

The dumb phone revolution is here, and people are joining.

Would you buy a smart phone that does less than your current model?
A man uses a smartphone on the first day of the Mobile World Congress (MWC) on February 26, 2018 in Barcelona. (Photo by Pau Barrena/AFP/Getty Images)

The iPhone X was doomed to fail. In a saturated market, selling a thousand-dollar premium phone was a stupid decision, bound to cost the company a large percentage of market share. Such doomsaying was common for the first few months of this year—until Apple announced that for the first time in any first quarter, the premium phone was their bestseller, that is. Tim Cook declared the X a Super Bowl winner.


All told, Apple sold 52.2 million phones in Q1. Though Cook lightly scolded the media after the company’s victory, some analysts still believe a decline is inevitable. Of course, in a big-picture sense, this is true: believers in unlimited growth eventually have their Icarus moment. But how will the demise come about? Android? Galaxy? The realization of psychic powers that renders wireless technologies mute?

How about a phone that does little more than make phone calls? That would certainly not seem like a revolutionary technology. And yet 10,000 users purchased the Light Phone, a smartphone-sized phone whose sole purpose is to dial out and receive phone calls. Deciding that such a simplistic device might be just a wee bit too simple, the makers are returning with Light Phone 2, a phone that also sends text messages, stores contacts, and has an alarm. In a few short weeks, the company hit 616 percent of its target goal, clearing over $1.6 million. 

We’re all familiar that Steve Jobs didn’t treat the iPhone like a phone; he viewed it as a computer that happens to make phone calls. That’s essentially what every smartphone has become. For most users talking on their phone is one of the least useful utilities. I have friends whose voice mail has been full for years. They’ve simply stopped using that function.

To accommodate consumers and their sense of novelty, every iteration of each new phone now has to promise something greater. Perpetual progress demands a blood sacrifice. It just so happens that what’s sacrificed is our attention. Creating new and ingenious avenues to exploit cognitive real estate is essentially what the smartphone market has turned into. You’re certainly not going to see any major corporation market their new device by claiming it makes really good phone calls.

Which is the market Light Phone 2 is catering to. Not completely heartless, the makers are considering basic services like playlists (streaming or mp3s remains a mystery), maps, and the ability to conjure a ride home. They’re even considering bluetooth. My favorite "maybe": calculator or dictionary. Because, of course, both would be a travesty.

Light Phone 2 isn’t the only phone appealing to the minimalist market. Unihertz’s Jelly is marketed as the “smallest 4G phone” on the market. The Android model might be miniaturized (“amazingly cute”), but it has most smartphone capabilities we've grown accustomed to. Yet it’s size is purposefully prohibitive

Its approach to smartphone moderation is to make the process of using it difficult enough that, in more marginal cases, it’s simply not worth it. It’s an engagement machine with the resistance turned up as high as possible. Messages become shorter. Reading becomes more deliberate. An idle check of the phone is associated less with the rush of refreshing an app than with the tedious process of opening one in the first place. 

While none of these phones are likely to ever compete with the big players—the Jelly’s $3 million crowdfunding campaign doubled the revenue of Light Phone 2, yet it’s still not $53 billion a quarter—it is indicative of a parallel mindset with recent social media expats: we’re getting tired of being distracted all the time. It’s exhausting, this never being turned off. The fact that tens of thousands of people are choosing “dumber” phones is the inevitable consequence of market overreach.

Ironically, there is an even simpler solution. Instituting it is another story. As the Times article linked to above states, “If we want to escape, it won’t be another phone that gets us out.” I recently witnessed this phenomenon while traveling with my wife on our delayed honeymoon. In each country we visited in Southern Europe, I was reminded of a longstanding practice in these cultures: the ritual of eating.

In two weeks I never noticed one person at any restaurant on their phone, except to share something with the table. Meals lasted for multiple courses, unfolding over hours. Conversation never lacked. Everyone has a phone, of course; they’re just not distracted by them. They remember what’s important in life: actually sharing their time with those around them, not “sharing” their lives with other avatars.

Is such a ritual possible in America? First, we must recognize that no technology is going to produce it, which means no app will provide instructions. A dumber phone might help, but the problem isn’t really the phone. Until we realize that, it’s impossible to consider how progress will be made. That said, a lighter phone won't hurt.

--

Stay in touch with Derek on Facebook and Twitter.

‘Designer baby’ book trilogy explores the moral dilemmas humans may soon create

How would the ability to genetically customize children change society? Sci-fi author Eugene Clark explores the future on our horizon in Volume I of the "Genetic Pressure" series.

Surprising Science
  • A new sci-fi book series called "Genetic Pressure" explores the scientific and moral implications of a world with a burgeoning designer baby industry.
  • It's currently illegal to implant genetically edited human embryos in most nations, but designer babies may someday become widespread.
  • While gene-editing technology could help humans eliminate genetic diseases, some in the scientific community fear it may also usher in a new era of eugenics.
Keep reading Show less

Massive 'Darth Vader' isopod found lurking in the Indian Ocean

The father of all giant sea bugs was recently discovered off the coast of Java.

A close up of Bathynomus raksasa

SJADE 2018
Surprising Science
  • A new species of isopod with a resemblance to a certain Sith lord was just discovered.
  • It is the first known giant isopod from the Indian Ocean.
  • The finding extends the list of giant isopods even further.
Keep reading Show less

Discovery of two giant radio galaxies hints at more to come

The newly discovered galaxies are 62x bigger than the Milky Way.

This image shows most of the giant radio galaxy MGTC J095959.63+024608.6; in red is the radio light from the giant radio galaxy, as seen by MeerKAT. It is placed ontop of a typical image of the night sky.

I. Heywood, University of Oxford / Rhodes University / South African Radio Astronomy Observatory / CC BY 4.0.
Surprising Science
  • Two recently discovered radio galaxies are among the largest objects in the cosmos.
  • The discovery implies that radio galaxies are more common than previously thought.
  • The discovery was made while creating a radio map of the sky with a small part of a new radio array.
Keep reading Show less

The secret life of maladaptive daydreaming

Daydreaming can be a pleasant pastime, but people who suffer from maladaptive daydreamers are trapped by their fantasies.

(Photo: Wikimedia Commons)
Mind & Brain
  • Maladaptive daydreamers can experience intricate, vivid daydreams for hours a day.
  • This addiction can result in disassociation from vital life tasks and relationships.
  • Psychologists, online communities, and social pipelines are spreading awareness and hope for many.
  • Keep reading Show less
    Mind & Brain

    Why it's important to admit when you're wrong

    Psychologists point to specific reasons that make it hard for us to admit our wrongdoing.

    Scroll down to load more…
    Quantcast