Big ideas.
Once a week.
Subscribe to our weekly newsletter.
Is Big Business Finding a Soul?
Changing times demand changing leadership principles. The post Is Big Business Finding a Soul? appeared first on ORBITER.

Last week, in Brazil, I had the opportunity to address corporate leaders from some of the most prominent companies in the world, from Google and Facebook to Audi and Pepsi. The topic, broadly speaking, was “What Is Leadership in the Twenty-First Century?” These were mostly (but not exclusively) tech companies, and my presentation revolved around the impact of technology in modern society, its promises and existential threats.
The usual model for a business, at least from the outside, can be simplified as thus: The product, or products, must be sold at the most profitable margin possible. This requires an efficient and creative staff, a lean production line, a good distribution center, an appealing advertisement platform, and, of course, a captive consumer. It is quite a challenge for any company to excel in all of these categories.
To improve profits, companies tend to cut down expenses in production, use cheaper materials, low-paid jobs, bad compensation packages (the recent complaints from Amazon warehouse workers come to mind, a cheaper workplace, and other even less appetizing options. Companies that focus on the outdoors, like oil and gas, timber, mining, or large farms, might cut costs by ignoring waste production, not worrying or cleaning after air and water pollution and general environmental degradation. Pharmaceutical companies may charge absurd prices for some of their drugs in complete disregard to their mission to alleviate human suffering.
As I had a captive audience, I stressed that this age of corporate moral disregard should come to an end. I saw a few heads bobbing. We can see signs that things are changing, even if slower than most of us would like. I repeated:
The age of corporate moral disregard is coming to an end.
Case in point, visit, for example, Chevron’s website. You will quickly notice that most of the opening page centers around headlines like “Creating prosperity,” including a photo of a woman working on her solar panel in what appears to be a third-world country. Their 2018 report on “Corporate Responsibility” says things like this: “Chevron supports the United Nations Sustainable Development Goals to deliver value for global societies.” Further down, “Protecting the environment is at the core of the Chevron Way.” We see pictures of wind farms too. Corporate responsibility is their central message.
Other companies say the same. Go to Shell’s website to find this very promising statement on the main page: “Shell is a big company that supplies around 3% of the energy the world uses. We want to play our part and contribute to the global effort to tackle climate change and meet the goal of the Paris Agreement. Working towards our Net Carbon Footprint ambition is how we plan to do this.”
Unless hypocrisy can go unnoticed forever, we sense that something is happening. The message is changing. And finally, I believe, for the better. Corporations are beginning to understand that, at the end of their production, manufacturing, and distribution chain is a human being—just like the ones who are working for them. They are beginning to wake up to the fact that every company needs not only a code of conduct and a mission statement, but also a soul. It is the corporate soul that speaks to the consumer, who will scrutinize how the company’s values and actions align with his/her own, and now more than ever with such easy access to news and data from so many sources. Smart businesses know that to be successful they must make the consumer into their ally, their partner; they know that the chain of production and the act of buying form one big whole, like the mythic Ouroboros—the snake that eats its tail and closes itself in a circle.
They know that the secret is to create brand allegiance.
And how’s that going to happen? Well, the examples I gave above and many others point to the obvious fact that as society becomes increasingly aware of the existential risks from global warming and environmental degradation, the companies of the future—the ones that will have a future—need to restructure their message around the search for low carbon emissions and low overall environmental impact.
21st Century values
They must respect their employees and their clients. They must strive to align their business practices with 21st Century values, where consumers, especially younger ones, are more attuned to the impact companies have on the world.
More than twenty-three centuries ago, Plato elaborated a pedagogical plan for future leaders in his book The Republic. His goal was to educate the philosopher-kings, leaders who had a broad intellectual, physical, and moral base to be the mentors and role models of the communities they served. Even if Plato’s strategy didn’t quite work out at his time (it did to a point, as his pupil Aristotle mentored none other than Alexander the Great), it could be easily bootstrapped from political leadership to the new leadership in the corporate world.
What kind of human being do you want to see at the helm of a company you buy products from? What does the company stand for in the world? What are its values? We live in an age where major corporate leaders have become celebrities—Elon Musk, Jeff Bezos, Mark Zuckerberg, Steve Jobs, Bill Gates, Larry Page, Sergey Brin. Do their companies or brands reflect your values? Are their practices ethically aligned with yours?
As long as there are choices in the marketplace, consumers have much more power than they believe. If corporations embrace values that resonate with those of a growing number of consumers worried about the future of our species in a highly stressed world, they will definitely be ahead of the game.
And it can’t be only lip service. It’s actions that count here, not words.
The post Is Big Business Finding a Soul? appeared first on ORBITER.
‘Designer baby’ book trilogy explores the moral dilemmas humans may soon create
How would the ability to genetically customize children change society? Sci-fi author Eugene Clark explores the future on our horizon in Volume I of the "Genetic Pressure" series.
- A new sci-fi book series called "Genetic Pressure" explores the scientific and moral implications of a world with a burgeoning designer baby industry.
- It's currently illegal to implant genetically edited human embryos in most nations, but designer babies may someday become widespread.
- While gene-editing technology could help humans eliminate genetic diseases, some in the scientific community fear it may also usher in a new era of eugenics.
Tribalism and discrimination
<p>One question the "Genetic Pressure" series explores: What would tribalism and discrimination look like in a world with designer babies? As designer babies grow up, they could be noticeably different from other people, potentially being smarter, more attractive and healthier. This could breed resentment between the groups—as it does in the series.</p><p>"[Designer babies] slowly find that 'everyone else,' and even their own parents, becomes less and less tolerable," author Eugene Clark told Big Think. "Meanwhile, everyone else slowly feels threatened by the designer babies."</p><p>For example, one character in the series who was born a designer baby faces discrimination and harassment from "normal people"—they call her "soulless" and say she was "made in a factory," a "consumer product." </p><p>Would such divisions emerge in the real world? The answer may depend on who's able to afford designer baby services. If it's only the ultra-wealthy, then it's easy to imagine how being a designer baby could be seen by society as a kind of hyper-privilege, which designer babies would have to reckon with. </p><p>Even if people from all socioeconomic backgrounds can someday afford designer babies, people born designer babies may struggle with tough existential questions: Can they ever take full credit for things they achieve, or were they born with an unfair advantage? To what extent should they spend their lives helping the less fortunate? </p>Sexuality dilemmas
<p>Sexuality presents another set of thorny questions. If a designer baby industry someday allows people to optimize humans for attractiveness, designer babies could grow up to find themselves surrounded by ultra-attractive people. That may not sound like a big problem.</p><p>But consider that, if designer babies someday become the standard way to have children, there'd necessarily be a years-long gap in which only some people are having designer babies. Meanwhile, the rest of society would be having children the old-fashioned way. So, in terms of attractiveness, society could see increasingly apparent disparities in physical appearances between the two groups. "Normal people" could begin to seem increasingly ugly.</p><p>But ultra-attractive people who were born designer babies could face problems, too. One could be the loss of body image. </p><p>When designer babies grow up in the "Genetic Pressure" series, men look like all the other men, and women look like all the other women. This homogeneity of physical appearance occurs because parents of designer babies start following trends, all choosing similar traits for their children: tall, athletic build, olive skin, etc. </p><p>Sure, facial traits remain relatively unique, but everyone's more or less equally attractive. And this causes strange changes to sexual preferences.</p><p>"In a society of sexual equals, they start looking for other differentiators," he said, noting that violet-colored eyes become a rare trait that genetically engineered humans find especially attractive in the series.</p><p>But what about sexual relationships between genetically engineered humans and "normal" people? In the "Genetic Pressure" series, many "normal" people want to have kids with (or at least have sex with) genetically engineered humans. But a minority of engineered humans oppose breeding with "normal" people, and this leads to an ideology that considers engineered humans to be racially supreme. </p>Regulating designer babies
<p>On a policy level, there are many open questions about how governments might legislate a world with designer babies. But it's not totally new territory, considering the West's dark history of eugenics experiments.</p><p>In the 20th century, the U.S. conducted multiple eugenics programs, including immigration restrictions based on genetic inferiority and forced sterilizations. In 1927, for example, the Supreme Court ruled that forcibly sterilizing the mentally handicapped didn't violate the Constitution. Supreme Court Justice Oliver Wendall Holmes wrote, "… three generations of imbeciles are enough." </p><p>After the Holocaust, eugenics programs became increasingly taboo and regulated in the U.S. (though some states continued forced sterilizations <a href="https://www.uvm.edu/~lkaelber/eugenics/" target="_blank">into the 1970s</a>). In recent years, some policymakers and scientists have expressed concerns about how gene-editing technologies could reanimate the eugenics nightmares of the 20th century. </p><p>Currently, the U.S. doesn't explicitly ban human germline genetic editing on the federal level, but a combination of laws effectively render it <a href="https://academic.oup.com/jlb/advance-article/doi/10.1093/jlb/lsaa006/5841599#204481018" target="_blank" rel="noopener noreferrer">illegal to implant a genetically modified embryo</a>. Part of the reason is that scientists still aren't sure of the unintended consequences of new gene-editing technologies. </p><p>But there are also concerns that these technologies could usher in a new era of eugenics. After all, the function of a designer baby industry, like the one in the "Genetic Pressure" series, wouldn't necessarily be limited to eliminating genetic diseases; it could also work to increase the occurrence of "desirable" traits. </p><p>If the industry did that, it'd effectively signal that the <em>opposites of those traits are undesirable. </em>As the International Bioethics Committee <a href="https://academic.oup.com/jlb/advance-article/doi/10.1093/jlb/lsaa006/5841599#204481018" target="_blank" rel="noopener noreferrer">wrote</a>, this would "jeopardize the inherent and therefore equal dignity of all human beings and renew eugenics, disguised as the fulfillment of the wish for a better, improved life."</p><p><em>"Genetic Pressure Volume I: Baby Steps"</em><em> by Eugene Clark is <a href="http://bigth.ink/38VhJn3" target="_blank">available now.</a></em></p>Massive 'Darth Vader' isopod found lurking in the Indian Ocean
The father of all giant sea bugs was recently discovered off the coast of Java.
A close up of Bathynomus raksasa
- A new species of isopod with a resemblance to a certain Sith lord was just discovered.
- It is the first known giant isopod from the Indian Ocean.
- The finding extends the list of giant isopods even further.
The ocean depths are home to many creatures that some consider to be unnatural.
<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzU2NzY4My9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTYxNTUwMzg0NX0.BTK3zVeXxoduyvXfsvp4QH40_9POsrgca_W5CQpjVtw/img.png?width=980" id="b6fb0" class="rm-shortcode" data-rm-shortcode-id="2739ec50d9f9a3bd0058f937b6d447ac" data-rm-shortcode-name="rebelmouse-image" data-width="1512" data-height="2224" />Bathynomus raksasa specimen (left) next to a closely related supergiant isopod, B. giganteus (right)
<p>According to<a href="https://www.livescience.com/supergiant-isopod-newfound-species.html" target="_blank" rel="dofollow"> LiveScience</a>, the Bathynomus genus is sometimes referred to as "Darth Vader of the Seas" because the crustaceans are shaped like the character's menacing helmet. Deemed Bathynomus raksasa ("raksasa" meaning "giant" in Indonesian), this cockroach-like creature can grow to over 30 cm (12 inches). It is one of several known species of giant ocean-going isopod. Like the other members of its order, it has compound eyes, seven body segments, two pairs of antennae, and four sets of <a href="https://www.livescience.com/supergiant-isopod-newfound-species.html" target="_blank" rel="noopener noreferrer dofollow">jaws</a>.</p><p>The incredible size of this species is likely a result of deep-sea gigantism. This is the tendency for creatures that inhabit deeper parts of the ocean to be much larger than closely related species that live in shallower waters. B. raksasa appears to make its home between 950 and 1,260 meters (3,117 and 4,134 ft) below sea <a href="https://news.nus.edu.sg/research/new-species-supergiant-isopod-uncovered" target="_blank" rel="noopener noreferrer dofollow">level</a>. </p><p>Perhaps fittingly for a creature so creepy looking, that is the lower sections of what is commonly called <a href="https://en.wikipedia.org/wiki/Mesopelagic_zone" target="_blank" rel="noopener noreferrer dofollow">The Twilight Zone</a><em>, </em>named for the lack of light available at such depths. </p><p>It isn't the only giant isopod, <a href="https://en.wikipedia.org/wiki/Giant_isopod" target="_blank">far from it</a>. Other species of ocean-going isopod can get up to 50 cm long (20 inches) and also look like they came out of a nightmare. These are the unusual ones, though. Most of the time, isopods stay at much more reasonable <a href="https://indianexpress.com/article/explained/explained-raksasa-cockroach-from-the-deep-the-stuff-nightmares-are-made-of-6513281/" target="_blank" rel="noopener noreferrer dofollow">sizes</a>. </p><p>The discovery of this new species was published in <a href="https://zookeys.pensoft.net/article/53906/" target="_blank" rel="noopener noreferrer dofollow">ZooKeys</a>. The remainder of the specimens from the trip are still being analyzed. The full report will be published <a href="https://www.futurity.org/deep-sea-giant-isopod-bathynomus-raksasa-2422042/" target="_blank" rel="noopener noreferrer dofollow">shortly</a>.<em> </em></p>What benefit does this find have for science? And is it as evil as it looks?
<div class="rm-shortcode" data-media_id="7XqcvwWp" data-player_id="FvQKszTI" data-rm-shortcode-id="8506fcd195866131efb93525ae42dec4"> <div id="botr_7XqcvwWp_FvQKszTI_div" class="jwplayer-media" data-jwplayer-video-src="https://content.jwplatform.com/players/7XqcvwWp-FvQKszTI.js"> <img src="https://cdn.jwplayer.com/thumbs/7XqcvwWp-1920.jpg" class="jwplayer-media-preview" /> </div> <script src="https://content.jwplatform.com/players/7XqcvwWp-FvQKszTI.js"></script> </div> <p>The discovery of a new species is always a cause for celebration in zoology. That this is the discovery of an animal that inhabits the deeps of the sea, one of the least explored areas humans can get to, is the icing on the cake.</p><p>Helen Wong of the National University of Singapore, who co-authored the species' description, explained the importance of the discovery:</p><p>"The identification of this new species is an indication of just how little we know about the oceans. There is certainly more for us to explore in terms of biodiversity in the deep sea of our region." </p><p>The animal's visual similarity to Darth Vader is a result of its compound eyes and the curious shape of its <a href="https://lkcnhm.nus.edu.sg/research/sjades2018/" target="_blank" rel="noopener noreferrer dofollow" style="">head</a>. However, given the location of its discovery, the bottom of the remote seas, it may be associated with all manner of horrifically evil Elder Things and <a href="https://en.wikipedia.org/wiki/Cthulhu" target="_blank" rel="dofollow">Great Old Ones</a>. <em></em></p>What is the ‘self’? The 3 layers of your identity.
Answering the question of who you are is not an easy task. Let's unpack what culture, philosophy, and neuroscience have to say.
- Who am I? It's a question that humans have grappled with since the dawn of time, and most of us are no closer to an answer.
- Trying to pin down what makes you you depends on which school of thought you prescribe to. Some argue that the self is an illusion, while others believe that finding one's "true self" is about sincerity and authenticity.
- In this video, author Gish Jen, Harvard professor Michael Puett, psychotherapist Mark Epstein, and neuroscientist Sam Harris discuss three layers of the self, looking through the lens of culture, philosophy, and neuroscience.
Discovery of two giant radio galaxies hints at more to come
The newly discovered galaxies are 62x bigger than the Milky Way.
This image shows most of the giant radio galaxy MGTC J095959.63+024608.6; in red is the radio light from the giant radio galaxy, as seen by MeerKAT. It is placed ontop of a typical image of the night sky.
- Two recently discovered radio galaxies are among the largest objects in the cosmos.
- The discovery implies that radio galaxies are more common than previously thought.
- The discovery was made while creating a radio map of the sky with a small part of a new radio array.
An extremely active galaxy
<p> <br> </p><p>Radio galaxies are galaxies with extremely active central regions, known as nuclei, which shine incredibly brightly in some part of the electromagnetic spectrum. They are known for emitting large jets of ionized matter into intergalactic space at speeds approaching that of light. They are related to quasars and blazars. It is thought that supermassive black holes are the energy source that make these galaxies shine so brightly. </p><p>What makes these two galaxies (known as MGTC J095959.63+024608.6 and MGTC J100016.84+015133.0) so interesting is their size. Only 831 similar, "giant radio galaxies" are known to exist. As study co-author Dr. Matthew Prescott explains, these are particularly large even for <a href="https://www.forbes.com/sites/jamiecartereurope/2021/01/18/we-just-found-two-mysterious-galaxies-62-times-bigger-than-our-milky-way-say-scientists/?sh=76edf29c2892" target="_blank" rel="noopener noreferrer">giants</a>:</p><p>"These two galaxies are special because they are amongst the largest giants known, and in the top 10 percent of all giant radio galaxies. They are more than two mega-parsecs across, which is around 6.5 million light-years or about 62 times the size of the Milky Way. Yet they are fainter than others of the same size."</p><p>The smaller of the two is just over two megaparsecs across, roughly six and a half million light-years. The larger is almost another half megaparsec larger than <a href="http://www.sci-news.com/astronomy/giant-radio-galaxies-09266.html" target="_blank">that</a>. <br></p><p>Exactly how these things get to be so massive remains a mystery. Some have proposed that they are ejecting matter into unusually empty space, allowing for the jet to expand further, though some evidence contradicts this. The most commonly suggested idea is that they are simply much, much older than the previously observed radio galaxies, allowing more time for expansion to occur.</p>How does this change our understanding of the universe?
<p> While exciting and impressive on their own, the findings also suggest that there are very many more of these giant galaxies than previously supposed. If you were going off the previous estimates for how typical these galaxies are, then the odds of finding these two would be 1 in 2.7×10<sup>6. </sup>This suggests that there must be more, given that the alternative is that the scientists were impossibly lucky. </p><p> In the study, the researchers also apply this reasoning to smaller versions of these galaxies, saying:</p><p> "While our analysis has considered only enormous (>2 Mpc) objects, if radio galaxies must grow to reach this size, then we may expect to similarly uncover in our data previously undetected GRGs with smaller sizes."</p><p> Exactly how common radio galaxies and turn out to be remains to be seen. Still, it will undoubtedly be an exciting time for radio astronomy as new telescopes are turned skywards to search for them.</p>How did they find them?
<iframe width="730" height="430" src="https://www.youtube.com/embed/c1ZW3nVfe5A" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe><p> The new galaxies were discovered by the amusingly named <a href="https://www.sarao.ac.za/gallery/meerkat/" target="_blank" rel="noopener noreferrer">MeerKAT</a> radio telescope in South Africa during the creation of a new radio map of the sky. The MeerKAT is the first of what will soon be the <a href="https://en.wikipedia.org/wiki/Square_Kilometre_Array" target="_blank" rel="noopener noreferrer">Square Kilometre Array</a> of telescopes, which will span several countries in the southern hemisphere and make even more impressive discoveries in radio astronomy possible. </p>The secret life of maladaptive daydreaming
Daydreaming can be a pleasant pastime, but people who suffer from maladaptive daydreamers are trapped by their fantasies.
