Question: What was the most fun you’ve had working with an initiative?
Lisa Witter: I think the most fun I’ve had working on a social change initiative was it was around Christmas several years ago, in fact 2001 after September 11th and I was working for the American Medical Association, their Public Health Division and the networks had a ban against hard liquor ads and the reason was to protect children and at the sort of the last minute they sent out a press release saying they were gonna go back-- NBC was gonna go back on a voluntary ban and we knew we had to do something. So in the middle of the night we thought okay we better put out a full page ad in the New York Times and say “Look, warning parents, watching NBC maybe hazardous to your children’s health” and like within 72 hours, NBC reversed their decision so and it was the largest advertising deal in the history of television. So in terms of like having fun and having impact, that was probably it.
Question: What was the impact of Hillary Clinton's candidacy?
Lisa Witter: Well Hilary Clinton’s presidency has forever changed the way every woman sees herself, I mean any woman could get up and see herself at least from a gender perspective as being a serious contender for President. You know, several years ago I ran for President in a Showtime reality series called “American Candidate” and I made it my job to go out and shake hands with all these little girls and say “Hey look are you thinking about running for office some day or being President?” and they said “Yes” in droves and I was a fake presidential candidate, so I can’t imagine what she’s done for the future girls of this country.