What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos

1

Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers

2

Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge

3

Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more
Close
With rendition switcher

Transcript

Question: What was the most fun you’ve had working with an initiative?

Lisa Witter: I think the most fun I’ve had working on a social change initiative was it was around Christmas several years ago, in fact 2001 after September 11th and I was working for the American Medical Association, their Public Health Division and the networks had a ban against hard liquor ads and the reason was to protect children and at the sort of the last minute they sent out a press release saying they were gonna go back-- NBC was gonna go back on a voluntary ban and we knew we had to do something. So in the middle of the night we thought okay we better put out a full page ad in the New York Times and say “Look, warning parents, watching NBC maybe hazardous to your children’s health” and like within 72 hours, NBC reversed their decision so and it was the largest advertising deal in the history of television. So in terms of like having fun and having impact, that was probably it.

Question: What was the impact of Hillary Clinton's candidacy?

Lisa Witter: Well Hilary Clinton’s presidency has forever changed the way every woman sees herself, I mean any woman could get up and see herself at least from a gender perspective as being a serious contender for President.  You know, several years ago I ran for President in a Showtime reality series called “American Candidate” and I made it my job to go out and shake hands with all these little girls and say “Hey look are you thinking about running for office some day or being President?” and they said “Yes” in droves and I was a fake presidential candidate, so I can’t imagine what she’s done for the future girls of this country.

 

Women and Social Change

Newsletter: Share: