What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more
With rendition switcher


Question: Following the battle between newspapers and Google, will walls between media increase?

Nicholas Negroponte: We're in a period of transition, and transition is always hard, and there is this dilemma between the sort of paid directly versus indirectly. I grew up with free television. Now, it wasn't free, there was these commercials, and so the economic model was driven through commercials and through advertising. That same model, in fact is what drives Google. And Google has a very powerful and new advertising model that, for them, prints money.

Some of the other media companies, and I call Google a media company because they really are one, charge more directly. Now, whether it's through a combination of advertising and subscription, there is a much more direct, in the sense that it is a subscription piece, and people would like their customers to pay. I'm not against paying at all. What I'm against is the complexity of paying. And you very often go to a website and you try to click on something and sometimes it will even say it's free, but you have to fill out this form. I'd much prefer to pay and not fill out the form. I mean, the time is to me far more inconvenient than paying for it. And I think that we'll see a world that will get easier to use and a lot more information will be free. A lot of people will contribute. The notion of collective contribution, like the Wikipedia, is a very powerful one. It's not the only one, but it's a powerful one. And so we'll see that grow.

Recorded on December 4, 2009
Interviewed by Austin Allen


Will Walls Go Up Between Me...

Newsletter: Share: