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We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Question: What Skills are needed to Succeed in Advertising?

Fredrik Carlstrom: I think-- you know, advertising people get a lot of crap, and I think a lot of them deserve it. But advertising and design people, are also some of the most well-rounded people I’ve ever met. You know, usually they’re very funny. They don’t take themselves too serious. They know that advertising is not important at the end of the day. You try to make something that doesn’t intrude too much, and sell a product, or make people think. But I think that the really good-- I mean, I think this goes for everything. Like it doesn’t matter what you do. You know, humbleness. The idea of like going-- a good designer or a good architect, or a good copywriter, you go to a bar, or you go on down the street, and they kind of listen and wonder. I have a good friend of mine who’s a designer. He always touches things, and he always tries to-- he always wonders why, and why did that bar-- why is it placed over there? It would be better if it was over there, and then you’d have-- you know, it’s that kind of process of thinking about fellow people, I suppose. And I think that a good copywriter needs to be someone who listens.


Recorded on: 6/12/08


What Skills are Needed to S...

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