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We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Question: What should we be doing as individuals?


Ingrid Newkirk: The one thing that we can do which really will change everything is decide how carefully to spend our money; that whenever we put out a nickel, a dime, a dollar, tens of millions of dollars, we are doing it to invest in things that are decent, and right, and compassionate. And that can boil down to even our daily choices of what we buy. Because even if we think we’re being frugal, we’re spending . . . We all brush our teeth hopefully. We all wash our hair.

We all buy shoes. We all use transportation. Anything that we do when we spend money, we should know that our money is going to support something that is right, that we feel comfortable with; not something that is exploitive, violent, harmful, needlessly wrong.


Recorded on: November 12, 2007



What should we be doing as ...

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