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A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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With rendition switcher


Jennifer Rubell: I think the vibe makes a great restaurant.  It’s so funny.  I think about food from the moment I wake up until the moment I go to bed.  But the restaurants I love are really about the feeling.  They’re not necessarily about the food.  The food has to be good, but it doesn’t . . .  It doesn’t determine . . .  It doesn’t determine whether that restaurant holds some special place in your heart, which is a great lesson for home cooks.  Because when you think about the restaurants you love to go to, are they the restaurants that have that unbelievable, absolutely perfectly executed food?  Or do you just kind of like something about what’s going on there?  I mean for me certainly – and I’m totally devoted to food – for me it’s certainly about sort of liking something that’s going on there.  And that’s what people are looking for when they come to your house for dinner too.  So it’s interesting, that need for feeling of conviviality, and comfort, and sort of like good vibe is really, really important to human beings for some reason.  It was programmed into us for some purpose.

Recorded on 12/13/07


What makes a great restaurant?

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