What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

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Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

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Question: What makes a blog good?


Jason Kottke: It needs to feature good writing, but not always.  I don’t think I’m a particularly good writer, and somehow people manage to stay engaged.  I think    . . .  I don’t know.  That’s a good question, and I’m not sure I know how to answer that.  I think that if the person behind who’s writing the blog, or the people who are writing the blog are . . .  If the reader feels that they’re genuinely interested in what they’re doing, I think that makes it compelling.  I think that sometimes the . . .  You know the blogosphere has sort of gotten more commercial.  And you know my site included are commercial ventures.  And I think that some of that passion is kind of lost along the way when you’re hiring people to do weblogs and they . . . You know they may not be the biggest fan of gadgets and technology, but they’re writing for EndGadget or whatever.  But I think in general some of those sites do a pretty good job of finding people who are enthusiastic about their subjects.  And I mean I guess that’s what I always look for – someone who is genuinely like . . . Whatever I’m writing about is the best thing I could be writing about right now.


Question: What blogs do you read?


Jason Kottke: I mean there’s a bunch of weblogs that I go to every single day.  I read probably . . .  I try and read between 250 and 300 sites a day. Yeah, it’s a lot.


Recorded on: 10/9/07





What makes a blog good?

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