Fredrik Carlström is the Chief Executive Officer and Executive Creative Director of Great Works America, a full-service digital marketing and communications agency that represents a diverse range of clients including Absolut Spirits Company, H&M and Nokia. In his dual roles, Carlström, a veteran marketing executive and acclaimed film producer, utilizes his deep and broad experience in both marketing and entertainment to spearhead Great Works America"s mission to create innovative and cutting-edge campaigns that engage consumers and encourage them to interact with leading brands.
Carlström joined Great Works America in February 2007 when the company opened in New York and signed an exclusive partnership with Carlström"s Third Factory, a film production company — the first deal of its kind between an advertising agency and a film production company. This partnership marked the transformation of Great Works America into a marketing agency that bridges the worlds of advertising, art, media and entertainment.
Question: What Keeps You Up at Night?
Fredrik Carlstrom: It depends on what-- hey, I mean, a lot of different stuff, I guess, keeps me up at night. I’m a good sleeper, so I don’t usually stay up at night, but I mean, it could be little things like politics keeps me up at night. And it could be big politics in the world. And it could be politics within clients and within organizations that are really tedious. I mean, I think that patience is a very overrated virtue, and I have none of it. And I just-- it frustrates me when people don’t have the same-- when things can be better, I really want to make it better. And so it really frustrates me when things are sort of stalled, or screwed up for sort of political reasons. It really pains me.
Recorded on: 6/12/08