What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Question: What is your question? 

Jim Lehrer: When something goes wrong, who do you blame automatically? Do you ever feel you’re responsible for your own mistakes?

The most important question I would ask any individual would be, Do you think you’re important? Do you see yourself as an individual? Do you see yourself as a member of a pressure group? As a member of a political party? As a member of a church, of a faith?

Do you see yourself in family terms, as a parent, a child, an uncle, a lover in personal terms? How do you see yourself?

Do you see yourself as an instrument of good? Do you feel like you’re a person that’s always on the defense – that people are out to get you? Or are you on the offense? You’re active, making your own world, doing your own things. Do you feel that there are certain things that others owe you? Family may owe you? A guy next door may owe you? The government may owe you? Do you feel there are things that you owe others?

Recorded: July 4, 2007.


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