What Is Your Outlook?

Hill is the founder of TreeHugger, an online hub for news and information related to environmental sustainability.Hailed as a "green CNN," TreeHugger hosts a constantly updated blog, newsletters, video and radio segments and a user-generated Graham site, Hugg. In the three years since its inception, TreeHugger has become one of the most high-profile and highly-trafficked sites on the internet.

Recently, Hill his been hard at work developing Planet Green with Discovery Communications. Hill has also worked in a variety of industries prior to starting TreeHugger, including fashion, web-development, and plant-based air filters. He is also a designer, and his New York souvenir coffee mug is sold in over 150 stores. Hill was educated at Carleton University in Ottawa and Emily Carr Institute of ArtDesign in Vancouver.

  • Transcript


Question: Are you generally optimistic or pessimistic about the way the world is headed?

Graham Hill: Well I don’t think it’s very fun to be pessimistic, even if that might be the reality. So I prefer to be an optimist.

It’s there. We just got to have the will to do it.

There are more and more leaders that are turning up, and we just have to do it. And I think it’s that’s fun! Like we haven’t had our Apollo Project or Manhattan Project. And that was like really a negative one, and people really got behind it.

I’d really like to see us have this positive Manhattan Project. Let’s show the rest of the world that we can reinvent the way that we do things. And in so doing create a great economy and really help our health overall, and build a better society.

Question: How will this age be remembered? 

Graham Hill: Well, hopefully it’ll be remembered as when we woke up; and when we really started turning on the jets and making the changes; and how we avoided what could have been a terrible situation.


Recorded on: July 28, 2008