Walt Mossberg is the author and creator of the weekly Personal Technology column in The Wall Street Journal, which has appeared every Thursday since 1991. With Kara Swisher, he currently co-produces and co-hosts D: All Things Digital, a major high-tech conference with interviewees such as Bill Gates, Steve Jobs and many other leading players in the tech and media industries. The gathering is considered one of the leading conferences focused on the convergence of tech and media industries. In addition to Personal Technology, Mr. Mossberg also writes the Mossberg's Mailbox column in the Journal and edits the Mossberg Solution column, which is authored by his colleague Katherine Boehret. On television, Mr. Mossberg is a regular technology commentator for the CNBC network, where he appears every Thursday on the mid-day Power Lunch program. He is also a regular contributor to Dow Jones Video on the Web.
In a major 2004 profile of Mr. Mossberg, entitled "The Kingmaker," Wired Magazine declared: "Few reviewers have held so much power to shape an industry's successes and failures." Mr. Mossberg was awarded the 1999 Loeb award for Commentary, the only technology writer to be so honored. In May of 2001, he received an honorary Doctorate of Laws from the University of Rhode Island. In May of 2002, he was inducted into the ranks of the Business News Luminaries, the hall of fame for business journalists. That same year, he won the World Technology Award for Media and Journalism.
Walt Mossberg: I would advise people to read serious things, long things. I know that people have much less time and much shorter attention spans. But I think in general it’s not good for the world that people don’t read as much as they should.
If you don’t want to read The Wall Street Journal, fine. Don’t read The Wall Street Journal; but read something. Read a serious newspaper. If you don’t want to read any newspaper, when you go on the web, don’t just read a two paragraph blog posting. You can read those. I do every day. They’re fine. But in addition, read somebody’s long, thoughtful article either exposing some situation, or analyzing it, or explaining something.
Or read books. Books are still a wonderful, wonderful thing. And we don’t have a good, electronic way of reading books that’s nearly as good as a paper book. It may change, but right now we don’t.
So that’s part of my advice. Read. Read and think. I guess that would be my advice.
Recorded on: Sep 13, 2007