What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more
With rendition switcher



Question: What is the most underrated cuisine?


David Chang:  I think the most underrated cuisine might be Chinese food.  People think that Chinese food is just; it’s funny. 

Perception has changed.  A decade ago, people would be like, “Oh food . . .  I just got back from China and the food was terrible.”  They were basing their food memories on American, sticky, crappy Chinese food.  But by going to China and getting the real stuff, it’s something that they’re not used to.  And also they don’t realize that China is a lot larger than Europe, and look how many flavor cuisines that Europe has.  China has so many different flavors and different cuisines within their region, and it’s not really represented at all in America.


Question: Will that change with Chinese ascendancy?


David Chang: I don’t know.  Americans are pretty stubborn.  They like their Panda Express and their egg rolls and General Tsao’s chicken, which is delicious still. 

Real Chinese food is totally different, whether it be Shanghainese, or Szechuan, or what. 

It’s underrated in this country because I think that it’s not marketable.  It’s not aesthetically what Americans are used to in terms of western palate.  But the skill level and the fact that some of it is just so damn delicious is not represented.


More from the Big Idea for Friday, September 02 2011


What is the most underrated...

Newsletter: Share: