Graham Hill
Vice President, Interactive Media, Planet Green

What is the greatest challenge the environmental movement faces?

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Spreading awareness is still a challenge.

Graham Hill

Hill is the founder of TreeHugger, an online hub for news and information related to environmental sustainability.Hailed as a "green CNN," TreeHugger hosts a constantly updated blog, newsletters, video and radio segments and a user-generated Graham site, Hugg. In the three years since its inception, TreeHugger has become one of the most high-profile and highly-trafficked sites on the internet.

Recently, Hill his been hard at work developing Planet Green with Discovery Communications. Hill has also worked in a variety of industries prior to starting TreeHugger, including fashion, web-development, and plant-based air filters. He is also a designer, and his New York souvenir coffee mug is sold in over 150 stores. Hill was educated at Carleton University in Ottawa and Emily Carr Institute of ArtDesign in Vancouver.


Question: What is the biggest challenge the environmental movement faces? 

Graham Hill: There’s a lot that we can do. Part of it is just knowledge; people understanding. A big part of it is breaking it down for people. So people are busy, and for most people, this is a very new area. And so convenience is a real killer; so you have to break it down for people. How do you really make it easy for them to take action? We can inspire, and educate, and really give people the tools to make it as easy as possible for them to take action. I think that’s the key.


Recorded on: July 28, 2008