Graham Hill
Vice President, Interactive Media, Planet Green

What is the biggest misconception of environmentalism?

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Environmentalism is misconceived as anti-business, notes Graham Hill.

Graham Hill

Hill is the founder of TreeHugger, an online hub for news and information related to environmental sustainability.Hailed as a "green CNN," TreeHugger hosts a constantly updated blog, newsletters, video and radio segments and a user-generated Graham site, Hugg. In the three years since its inception, TreeHugger has become one of the most high-profile and highly-trafficked sites on the internet.

Recently, Hill his been hard at work developing Planet Green with Discovery Communications. Hill has also worked in a variety of industries prior to starting TreeHugger, including fashion, web-development, and plant-based air filters. He is also a designer, and his New York souvenir coffee mug is sold in over 150 stores. Hill was educated at Carleton University in Ottawa and Emily Carr Institute of ArtDesign in Vancouver.


Graham Hill: I think the biggest misconception is probably that the movement is anti-capitalistic or anti-business. I think really most of the people don’t view it that way and understand that business is not going to go away anytime soon, and we really need to work with it.

Business can be a great thing. We just have to have incentives in the right place.

I’d say one of the biggest misconceptions is probably that the environmental movement is anti-business.


Recorded on: Aug 16, 2007