What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Question: What is 23andMe?

Esther Dyson: Well, you go our website, and you order a kit that kit comes in the couple of days, you spit into a tube, so that they collect your saliva, you send there is packing materials and so forth this is very much designed to be consumer friendly you put to back into the packaging material and its already preaddressed go to the lab where your sample gets handle by the web and we it produces a sample of your gene that’s about 500,000 snips little genetic variations long and then that’s gets sent to 23ME and then you are notify to come to the website and putting your password and so forth and find out the data about yourself, so then you can is I mentioned you can look it if you got in you fail in that I am just signup which is probably ultimate and viral marketing you can compare yourself to your family members I have 30 family members so that I bought gets for so that’s actually a lot of fun, you can look at what your genetic tendency is to this or that condition looking you taste the bitter and broccoli that kind of stuff and its tremendously educational if you studied it mean dealing genetics and then you look your family where you can just see it all working it’s amazing.

Recorded on: 03/21/2008



What is 23andMe?

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