What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Big Think’s contributors offer expert analysis of the big ideas behind the news.

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John Legend: What I do is I create music that hopefully entertains people, inspires people, makes people feel good, makes people fall in love again, makes people think. That’s what I do.

I do it first of all as a creative process, trying to write something special for people, trying to write something that is a beautiful piece of artwork, trying to write something that feels good for me to sing and hopefully will feel good for people to listen to.

And then I try to translate that into a great performance. I try to put on a great concert. I try to bring all these influences I have together and make it an entertaining spectacle for people to see and hear. That’s mainly what I do. I do a lot of others things too, but those are the main things that I do.

Recorded on: Jan 29, 2008


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