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A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Richard Branson: I find good CEOs to run each of the individual [Virgin] companies. We have these 300 CEOs out there around the world who are leading the fight. I take a chairman role.

The way I split my time is about 50 percent on social projects. And that’s increased over the years. Of the other 50 percent, about a third is spent on fire fighting, when we have a problem. About a third is spent on developing the companies that we’ve already got going. And the other third is maybe spent on getting new companies going.

And then between all that, I have to get out there and try to make sure that Virgin becomes the most respected brand in world. And one way of making sure it becomes the most respected brand in the world is to get out there and talk about what we’re doing and help promote and get the brand in people’s minds and support all the people out there who are working hard to build it.

The company is made of up 300 individual companies. It’s very unusual for a western company. Perhaps it’s unusual even for an eastern company. In a sense we’re a way of life company. You’ve got the better known brands in the west. Coca-Cola specializes in soft drinks, Microsoft in computers, Nike in shoes. And so it goes on. Virgin can look after your needs from the time you’re born almost until the time you die. I haven’t quite got to Virgin funerals yet.

The reason for that is I love life. I love learning about new things. If I see that something can be done better, I love to challenge myself and the people around me to see if we can do it better. I’m inquisitive.

I’ve just come from a meeting. We’ve been talking about what we’ve been discovering on clean fuels. What he’s been discovering on clean fuels and sharing ideas. Incredibly exciting to see if we can come up with a fuel that can replace the conventional dirty fuels that’s destroying our planet.

Just learning and living life to its full.

Now that process of being an entrepreneur, I learned a lot. It can be very useful. And then tackling some of the global problems that we face.

I just mentioned fuels. And a massive problem that the world faces is global warming. It’s going to affect all countries in the world, and in particular, the poorer countries. And ultimately could literally mean the end of mankind itself. But man has the brains and the intelligence to do something about it and we’re going play a major part in trying to do something about it. And that’s the kind of entrepreneurial, charitable approach that we’re now taking to new ventures.



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